What Is a GRP & Why It Matters for Your Ad Campaign
Introduction: Understanding GRP and Its Importance Advertising is no longer just about putting content out and hoping someone notices it. Today, understanding What Is a Gross rating point is a…
Rohan Gupta
5 Common LSI Keyword Mistakes Marketers Must Avoid
Introduction: Why Understanding LSI Keyword Mistakes is Crucial for Marketers Even experienced marketers stumble with LSI keywords, often without realizing it. Identifying the Common LSI Keyword Mistakes Marketers Must Avoid…
LSI Keywords vs. Focus Keywords: What Marketers Should Know
Introduction: Why This Matters for Marketers in India If you’re navigating the complex world of digital marketing, especially in India’s fast-paced landscape, understanding LSI Keywords vs. Focus Keywords is not…
Top 10 LSI Keywords Tools Every Marketer Should Use
Introduction In today’s hyper-competitive digital landscape, simply stuffing your content with trending keywords won’t cut it. Audiences are smarter, search engines are sharper, and the playing field is tougher than…
Hobo.Video Boosts Startup Influencer Campaign ROI 40% Quickly
For startups in India, navigating the fast-moving digital landscape is like playing a high-stakes game. Every marketing rupee matters. This case study on how Hobo.Video Helped a Startup Improve Influencer…
Health & Wellness Brand Boosts Twitter Impressions with Creators
In India’s crowded wellness space, simply posting often on Twitter isn’t enough. Our case study on how a Health & Wellness Brand boosts Twitter Impressions by 5x Using Creator Strategy…
500+ Influencer Reviews: Tech Brand Success in India”
Introduction In India’s rapidly evolving tech market, flashy ads rarely sway discerning consumers anymore. Our journey detailing how we helped a tech brand collect 500+ influencer product reviews in India…
The Role of UGC in Boosting an Apparel Brand’s Organic Growth
Introduction In today’s crowded digital marketplace, UGC in boosting an apparel brand’s organic growth has emerged as a decisive factor. Simply posting promotional content is no longer enough; modern consumers…
Key Data Types to Track for Indian D2C Influencer Campaigns
Introduction In the fast-evolving world of e-commerce, Indian D2C brands running influencer campaigns cannot rely solely on superficial metrics. Consumers today are discerning, demanding content that resonates and feels authentic.…
7 Essential Data Types You Need to Optimize UGC Campaigns
Introduction In today’s digital-first world, user-generated content (UGC) isn’t just a buzzword it’s the secret sauce that fuels trust, engagement, and real brand growth. But let’s be honest: asking users…