The Largest Community of Influencers in India
The Beginning of a Homegrown Revolution In early 2021, as conversations around data privacy and “vocal for local” echoed across India, something unexpected happened. Amid a sea of global social…
Introduction: Fashion has never been just about fabric—it’s emotion stitched into design, and storytelling woven through every thread. In a world where social media ads and digital storytelling dominate attention,…
The Rise of a 15-Second Revolution It started with a mirror and a smartphone.A 22-year-old college creator from Pune — Aarushi — filmed herself styling one kurti in three ways…
Introduction: The Era Where Creators Became Fashion’s Greatest Storytellers The last decade didn’t just redefine fashion — it redefined who tells its story.Once upon a time, glossy billboards and celebrity…
Introduction: In a world where mobile apps are everywhere, making an app stand out on social media is an art. Not every launch gets the limelight, but some campaigns break…
Introduction: When Storytelling Met the Screen In the digital age, storytelling isn’t just a marketing tool—it’s the emotional heartbeat of every brand. And among all platforms, YouTube has emerged as…
Introduction: IIn today’s hyper-connected digital era, influencer marketing has evolved from a trend to a billion-dollar ecosystem. Across industries — from beauty to tech, fitness to finance — brands are…
Introduction: The Making of a Viral Brand Magnet When we talk about charisma meeting commerce, Ranveer Singh stands as India’s most energetic example. His campaigns don’t just sell; they storm…
The Rise of an Indian D2C Beauty Revolution When you think of Indian beauty brands that cracked the influencer marketing code, Mamaearth stands tall. The brand’s journey isn’t just about…
How Boat Made Noise in a Crowded Market In a country where music is an emotion and style is self-expression, Boat didn’t just sell headphones — it sold a lifestyle.…