Introduction: Why Brands Still Invest in Broadcast Advertising

Despite the boom of digital ads, broadcast advertising still drives mass impact in India. Whether it’s a 30-second TV spot during IPL or a morning radio jingle, brands across categories—from FMCG to fintech—continue to invest. Why? Because reach and recall still matter. Especially in Tier 2 and Tier 3 cities where digital hasn’t fully penetrated.

So, how much does broadcast advertising cost in India (2025)? The answer varies dramatically depending on media type, timing, and location. In this article, we’ll dive deep into TV advertising rates in India 2025, radio ad costs India, and other pricing variables.

1. Understanding Broadcast Advertising in 2025

Broadcast media includes:

• Television (national and regional)
• FM Radio (private and government-run stations)
• Cable TV and local channels

With over 900+ channels and 400+ radio stations, India’s media is fragmented but powerful. The key is to pick the right slot, duration, and channel.

1.1 Types of Broadcast Ads

• TV Commercials (TVCs) – 10, 20, 30-second formats
• Radio Spots – 15, 30, 60-second voiceovers
• Sponsorship Tags – e.g., “This show is brought to you by…”
• Scroll Ads and Logo Bugs – Texts/images displayed on TV screen

1.2 Key Metrics Advertisers Use

• CPM (Cost Per Thousand Impressions)
• TRP (Television Rating Point)
• GRP (Gross Rating Point)

2. TV Advertising Rates in India 2025: A Complete Breakdown

2.1 Cost of 30-Second TV Commercial in India

The cost of airing TV commercial varies from Rs. 5,000 to Rs. 15 lakhs per 30 seconds.

TV Ad Rate Sample Table (2025):

2.2 Factors Affecting TV Ad Rates

1. Prime Time vs Non-Prime Time
2. TRP of the Show
3. Channel Popularity
4. Seasonality (Festive, IPL, Elections)
5. National TV Advertising India vs Regional

TV still leads when it comes to mass awareness and brand trust, especially among older demographics.

3. Radio Advertising Costs in India: 2025 Update

3.1 Indian Radio Advertising Pricing Ranges

Radio remains the most cost-effective broadcast media. You can get started with as little as ₹250 per 10 seconds in smaller cities.

Radio Ad Rate Sample Table:

4.2 Key Cost Factors for Radio Ads

• City Tier
• Time Slot (Drive time is most expensive)
• Length of Ad (10s, 20s, 30s)
• Jingle Production Costs (Optional)

Radio ads are ideal for local branding, quick promotions, and repetitive recall.

4. Broadcast Media Pricing: City-Wise Trends

4.1 Metro Cities vs Tier 2-3 Markets

• Metro Cities: Higher competition = Higher rates
• Tier 2 & 3: Lower cost, better engagement

TV advertising rates India 2025 have gone up by 12% in Tier 1 cities, but Tier 2 and 3 cities are still 30–40% cheaper.

4.2 Regional Language Channels

Advertisers now use vernacular TV and radio to build deeper connections. Channels like Sun TV, ETV Marathi, Asianet offer cost-effective but powerful platforms.

5. Broadcast Advertising vs Digital: Cost-Performance View

5.1 Broadcast Benefits

• High credibility and trust
• Guaranteed reach
• Long-term brand recall

5.2 Cost Comparison

Still wondering how much does broadcast advertising cost in India (2025)? It’s not cheap, but it delivers where digital sometimes fails: mass appeal.

6. Tips to Save on Broadcast Advertising

1. Book non-prime slots with repeat frequency
2. Opt for regional channels
3. Use 10-second formats
4. Use influencer-led integrations (UGC Videos)
5. Try barter or sponsorship deals

7. The Role of UGC & Influencer Marketing in Broadcast

User-Generated Content (UGC) and influencer marketing now bridge TV and digital. Brands repurpose AI UGC into TV spots or use famous Instagram influencers in broadcast campaigns.

7.1 AI Influencer Marketing on TV?

Yes, tools like Hobo.Video’s AI influencer marketing can craft creator-led content for TV.

7.2 Why Combine Broadcast + Influencer Marketing?

• Stronger emotional impact
• Multi-channel visibility
• Cost control via micro influencers

Looking for top influencers in India who work across TV and reels? Partner with Hobo.Video, the top influencer marketing company built for Indian brands.

8. Real Data & Insights You Should Know

1. TV ad revenue in India will reach ₹39,000 crore by end of 2025 (FICCI-EY Report).
2. Radio ad market expected to grow at 7% CAGR.
3. Over 72% of Indian marketers still allocate over 30% of their media budget to TV.

9. Summary: What We Learned About Broadcast Ad Costs

• Broadcast advertising cost in India 2025 depends on duration, timing, and city.
• TV advertising rates India 2025 range from ₹5,000 to ₹15 lakh per 30 seconds.
• Radio ad costs India start as low as ₹250 for 10 seconds.
• Tier 2–3 markets offer lower broadcast media pricing with high engagement.
• Combine with influencer marketing India to reduce costs and boost ROI.

Ready to Launch a High-Impact Campaign?

Hobo.Video helps you blend broadcast media with AI-powered influencer marketing. Whether you’re a brand or an agency, it’s time to combine UGC videos with the trust of TV and radio.

Start your campaign with Hobo.Video today—because real influence goes beyond screens.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by top brands like Himalaya, Wipro, Symphony, Baidyanath and the Good Glamm Group.

Ready to grow your influence and earn doing what you love? Join the fam.

If you’re a brand ready to break the mold and achieve hypergrowth, we’re already on your wavelength. Let’s build something powerful together.