Influencers and UGC Becoming Crucial for Amazon’s Great Indian Festival
The Great Indian Festival is a big shopping event on Amazon, where people can find amazing deals and discounts. But have you ever wondered how Amazon makes it so popular?…
A Guide For Brands
From ‘Tapris’ to Influencers: The Unique Strategies That Boosted Zudio’s Brand Awareness
Have you ever walked by a small tea shop called a “tapri” and noticed how people love to gather there? Zudio, a popular clothing brand, has a similar story. They…
How Baby brands like Azafran uses Influencer Marketing Platform like Hobo.Video with Managed Services for Influencer Visit to their Restaurants
Have you ever wondered how baby brands like Azafran reach out to so many people? They use influencer marketing! Influencer marketing is when brands work with famous people on social…
The Deinfluencer Trend: What Indian Brands Can Learn and Implement
Have you heard about the deinfluencer trend? It’s something exciting happening in the world of social media! This trend encourages people to buy less and think more about what they…
ASCI CEO Calls for Disclosure from LinkedIn Influencers on Paid Advertisements
Today, many people use social media to share their thoughts and experiences. One popular platform is LinkedIn, where influencers and creators connect with their followers. However, an important topic has…
How Lay’s Revived Its Original Magic Masala Flavor Through Strategic Influencer Collaboration
Lay’s is a well-known brand that makes tasty potato chips. One of their most popular flavors is Magic Masala. This flavor has a special mix of spices that many people…
Influencer Engagement as a Marketing Voice: Implementing a Full-Funnel Strategy for Success
Have you ever wondered how your favorite brands get noticed? One important way they do this is through influencer marketing. This is when companies work with influencers—people who have many…
Sunil Narula Discusses Panasonic Life Solutions India’s Influencer-Driven Marketing Strategy to Engage Consumers
Sunil Narula from Panasonic Life Solutions India is excited about how influencer marketing helps his company connect with more people. Influencer marketing is a way for brands to reach out…
A Guide For Brands
Brand Learnings
Growth Case Studies
Influencer Marketing Strategies
News and Trends
How Tic Tac Used Influencer Collaborations and a Catchy Jingle to Connect with Gen Z, Garnering 620 Million Impressions
Tic Tac, the popular mint brand, became a huge hit among young people called Gen Z. But how did they do it? The answer is simple: they used influencer marketing,…
How Micro-Influencers are Transforming Brand Loyalty Programs in Influencer Marketing
Have you ever heard of micro-influencers? These are special people who have a smaller but very dedicated group of followers on social media. Micro-influencers are changing how brands build loyalty…