The Largest Community of Influencers in India
In today’s fast-paced digital world, brands need innovative ways to capture the attention of younger consumers, especially Gen Z. Myntra, one of India’s leading e-commerce platforms, took a bold step…
Badshah Masala has once again captured the festive spirit of Navratri with a campaign that blends flavorful recipes and influencer marketing. This year, the brand cleverly used the power of…
In the world of influencer marketing, authenticity is not only more than a trend but also central to achieving success. As consumers become more aware of inauthentic content, they increasingly…
The #Untyped Campaign by The Beauty Co. has made a remarkable impact by challenging traditional beauty standards and reshaping the way consumers think about self-image. This campaign emphasizes individuality, authenticity,…
In recent years, several Indian brands have risen to the top by crafting successful influencer marketing strategies. Influencer marketing isn’t just a trend; it’s a powerful way to connect brands…
The #ShedTheTax Campaign, Influencers, Financial Awareness, and PNB MetLife have made headlines for their creative and impactful approach to educating the Indian public on tax-saving opportunities. In a landscape where…
In the world of business, brand image is everything. It can be the defining factor that differentiates one company from its competitors. The evolution of a brand’s image, especially through…
In the contemporary digital landscape, brands such as Mountain Dew are perpetually seeking innovative methods to connect with their audiences. Mountain Dew, a well-known beverage brand, acknowledged that conventional television…
At the 2024 Cannes Lions Festival, social media and influencer marketing emerged as dominant forces in shaping brand narratives and driving audience engagement. The festival recognized campaigns that took bold…
Pepsico India’s strategy serves as a compelling illustration of how brands can effectively harness roles together to achieve maximum impact. By integrating these two approaches, Pepsico has formulated a distinctive…