Battle Between Brand and AI: Marketers Maintaining Mental Availability
In today’s world, brands are everywhere, and they want people to remember them. But with so many choices, how do brands make sure they stay in people’s minds? This is…
Artificial Intelligence
The Challenges of AI in Marketing Segmentation and Targeting
AI (Artificial Intelligence) is a popular tool in marketing today. Many brands use AI to understand their customers and smartly sell products. However, AI doesn’t always work perfectly, especially in…
AI in Market Research: How Automation is Eliminating Repetitive Tasks and Allowing Marketers to Focus on Strategy
In today’s fast-paced world, businesses need to keep up with changes. One of the most effective ways to do this is through market research. With the rise of artificial intelligence…
Why Brands Must Act Quickly to Keep Pace with Consumers’ Growing Adoption of AI, and What This Means for Influencer Marketing
In recent years, consumers have quickly adopted artificial intelligence (AI), and this change significantly impacts many areas, including marketing. As a result, brands need to act fast to stay relevant.…
Exploring AI’s Role in Marketing Recruitment: What Companies Should Know About Hiring in the AI-Driven Era
In today’s fast-paced world, artificial intelligence (AI) is transforming many industries, including marketing. As companies strive to keep up, understanding how to hire in this AI-driven era is crucial. This…