Why Customer Reviews Are More Powerful Than Ads in 2025
Introduction Step outside in 2025 and you’ll notice something striking: billboards still scream, ads still pop up before your YouTube videos, but they don’t hold the same sway. What truly…
Brand Learnings
How to Build a Personal Brand Like Aarya Editz
1. Introduction: Why Personal Branding Matters in Today’s Digital India In today’s fast-paced digital economy, knowing how to build a personal brand has become one of the most valuable skills…
History of TikTok: From China to Global Fame
Introduction The History of TikTok isn’t just a tech story; it’s a tale of cultural disruption, global ambition, and social transformation. What started as a small Chinese app morphed into…
Global Brands That UGC Creators Helped Scale
Introduction In today’s digital-first world, user-generated content (UGC) has emerged as a game-changer for brands looking to scale globally. From small D2C brands to multinational corporations, companies are leveraging authentic…
What Brands Can Learn from Richest Indian TV Stars
Introduction: Why TV Stars Are Marketing Goldmines Indian television actors have evolved beyond just being entertainers. Today, they are walking, talking marketing powerhouses. Brands Can Learn from Richest Indian TV…
What is Growth Marketing? A Simple Guide for D2C Founders
Introduction If you’re a D2C (Direct-to-Consumer) founder in India, you’ve probably asked yourself many times: “What is growth marketing, and how can it help me scale my brand faster?” The…
5 Signs Your TikTok Influencer May Have Fake Followers
TikTok has become one of the biggest platforms for influencer marketing in India. Brands across sectors now collaborate with TikTok creators to connect with younger, digital-savvy audiences. However, with this…
10 Indian Brands Winning With Snapchat Influencers
India’s digital economy is moving at lightning speed, and social media platforms have become the new playgrounds for brands to connect with millions of users. While Instagram and YouTube continue…
Mega, Macro, Micro & Nano Influencers: Which Fits your Brand
Introduction Let’s be honest—choosing between Mega, Macro, Micro & Nano Influencers can feel like navigating a minefield. Every brand wants impact, but not all influencer tiers deliver the same value.…
Google Review API 2025: The Complete Guide for Businesses
Introduction In 2025, using the Google review API isn’t just a technical add-on it’s a game-changer for brands serious about digital growth. Whether you run a boutique business or manage…