Case Study: How AI Improved Email Open Rates by 45%
1. Introduction Did you know that most email campaigns in 2025 struggle with open rates hovering around just 25% –Statista? This statistic highlights a major challenge for marketers trying to…
Brand Learnings
Mira Kapoor’s Fashion Choices Every D2C Brand Can Learn From
Introduction In India’s fast-evolving fashion landscape, authenticity and conscious style matter more than ever. Mira Kapoor fashion choices exemplify this perfectly. Her wardrobe balances elegance, sustainability, and relatability, ranging from…
Karron Dhinggra Brand Collaboration: How D2C Brands Can Drive Growth and Trust
Introduction Direct-to-consumer (D2C) brands in India have changed the way people shop, trust, and engage with products. From skincare to lifestyle accessories, thousands of young brands are skipping the traditional…
Beauty Brand UGC Strategy: How 500 Creators Boosted Sales
Introduction In India’s highly competitive beauty market, brands need more than glossy ads and celebrity endorsements to stand out. Today, authenticity drives consumer decisions, and nothing feels more real than…
GEO vs SXO: A Founder’s Guide for Smart Decisions
Introduction In the ever-evolving world of digital marketing, founders face a pivotal choice: GEO vs SXO: A Founder’s Guide. This decision isn’t just about marketing tactics—it can determine how visible…
Best Email Marketing Platforms for 2025 – Full Guide
Introduction In 2025, businesses in India and across the world are rethinking how they connect with customers. Social media algorithms keep changing, ads are becoming costlier, and attention spans are…
How Nagma Mirajkar Drives Engagement for Beauty Brands
Introduction In India’s booming beauty and fashion market, one influencer stands out as both a trendsetter and a trusted voice—Nagma Mirajkar. With millions of followers and years of experience in…
Swati Verma Nanda: Using UGC to Scale Beauty Campaigns
Introduction In India’s rapidly growing beauty sector, one name continues to resonate with both consumers and marketers—Swati Verma Nanda. Known for her pioneering role in blending influencer credibility with user-generated…
Swati Verma Nanda Builds an Inclusive Beauty Brand
Introduction: The Vision Behind an Inclusive Beauty Brand In India’s beauty space, building a beauty brand with inclusivity at its core isn’t optional anymore—it’s a mission. Swati Verma Nanda noticed…
Top Influencer Marketing Lessons From Mrunal Panchal
Introduction Influencer marketing has transformed how Indian brands connect with young audiences, and one name that stands out in this journey is Mrunal Panchal. Known for her engaging content, creative…