Zomato’s Meme-First Strategy Explained
Introduction: How One Meme Changed an Entire Brand Moment Riya scrolled through Instagram during her lunch break, half-annoyed by the heat and half-tired from work. Suddenly, a Zomato post appeared…
Brand Learnings
Chin Lung: What Makes This Bangalore Eatery Iconic
Introduction: Bangalore has always been a city where food becomes a story, and stories become culture. In the middle of this fast-evolving Bangalore food scene, one name continues to hold…
How the Louis Vuitton Logo Became a Global Icon
Introduction: The Louis Vuitton logo is not just a symbol—it is a testament to luxury, history, and designer excellence. How the Louis Vuitton Logo Became a Global Icon is a…
What Founders Can Learn from the LV Logo Story
Introduction: The LV logo story isn’t just a tale of luxury—it’s a blueprint for brand excellence that founders can study deeply. Understanding what makes the Louis Vuitton logo iconic provides…
Best Marketing Strategies for Growing a Business This Year
Introduction Growing a business in today’s market feels exciting, unpredictable and sometimes overwhelming. There are countless channels, tools and trends, yet only a few genuinely help brands grow. When you…
Nandan Nilekani’s Insights on Building Scalable Tech Foundations
1. Understanding Tech Scaling 1.1 What Tech Scaling Really Means Tech scaling is the process of designing technology systems that grow alongside your business without compromising performance or reliability. It…
How Naveen Tewari Approaches Ideas That Turn Into Strong Companies
Introduction In the world of Indian startups and global AdTech, few names shine as brightly as Naveen Tewari and the way he approaches ideas reveals a powerful, reliable roadmap for…
Why Richa Kar’s Story Motivates Founders To Break Market Barriers
Introduction In India’s startup ecosystem, only a handful of founders have turned a social taboo into a mainstream necessity. Richa did this when she built Zivame, a brand that changed…
Kiran Mazumdar-Shaw Leadership Principles Every Founder Needs
1. Introduction: Why Her Leadership Still Matters Today Kiran Mazumdar Shaw leadership remains one of the strongest examples of how clarity, courage, and consistency shape long-term success. When she began…
What Rajnish Kumar’s Journey Shows About Strategic Leadership Under Pressure
Introduction What Rajnish Kumar’s Journey Shows About Strategic Leadership Under Pressure is more than a corporate success story—it’s a saga of nerve, grit, and relentless decision-making at the eye of…