Brand Learnings

KOLs vs. Influencers: Key Differences and Why They Matter for Your Brand

In today’s swiftly changing marketing environment, Key Opinion Leaders (KOLs) and influencers are (indeed) at the forefront of shaping consumer behavior. However, despite their prominence, many individuals frequently confuse these…

Instagram Mass Followers: Why They’re Harmful to Your Brand and How to Avoid Them in India in 2024

In 2024, Instagram continues to be one of the most influential platforms for brand marketing. However, numerous businesses particularly in India succumb to the temptation of acquiring mass followers on…