The Largest Community of Influencers in India
Introduction UGC, or user-generated content, has completely reshaped the digital marketing landscape. Yet, many brands still wonder about the actual ROI of UGC campaigns. Hobo.Video’s data from thousands of Indian…
1. Introduction: The Intersection of Quick Commerce and User-Generated Content In the rapidly evolving landscape of Indian e-commerce, the convergence of quick commerce and user-generated content (UGC) has emerged as…
In the ever-evolving landscape of digital marketing, the power of user-generated content (UGC) has become undeniable. For fitness brands in India, leveraging UGC has proven to be a transformative strategy,…
Introduction The modern digital landscape in India has shifted dramatically, and data now shows that short-form video delivers 2.5X ROI vs static posts. Brands investing in social media are realizing…
Introduction In the last five years, India’s creator economy has grown at a pace faster than most global markets. Whether it’s a budding food vlogger in Indore, a fitness enthusiast…
Introduction Step outside in 2025 and you’ll notice something striking: billboards still scream, ads still pop up before your YouTube videos, but they don’t hold the same sway. What truly…
In today’s digital-first economy, brands in India and across the globe are spending more than ever on online advertising. But the real question is this: where should this money go…
Introduction In today’s digital-first world, user-generated content (UGC) has emerged as a game-changer for brands looking to scale globally. From small D2C brands to multinational corporations, companies are leveraging authentic…
In today’s digital age, health and wellness brands are increasingly turning to user-generated content (UGC) to build trust, authenticity, and community engagement. According toWisernotify, over 65% of Indian consumers aged…
In the evolving landscape of Indian e-commerce, brands are increasingly turning to user-generated content (UGC) to enhance their marketing strategies. According toEveryoneSocial,displaying UGC on product pages can increase conversion rates…