Key Metrics Brands Use in Influencer Campaigns
Influencer marketing in India is no longer an optional strategy; it’s now an essential tool in a brand’s digital growth toolkit. But as brands invest more in creators and user-generated…
Influencer Marketing Guide
GoodFirms Interview: Vishal Sharijay on Hobo.Video
Introduction: A Game-Changer for the Creator Economy The GoodFirms Interview: Vishal Sharijay on Hobo.Video’s Creator-Led Disruption opens a window into the future of influencer marketing in India. With UGC videos…
Stats You Need to Know About Influencer Marketing in India
Introduction: The Booming World of Influencer Marketing India Influencer marketing in India is no longer a trend—it’s a full-blown industry. Whether you’re a startup, an established brand, or a creator,…
B2B vs B2C Marketing: Key Differences Demystified
Introduction: The Battle of B2B vs B2C Marketing When we talk about B2B vs B2C marketing, we’re diving into two worlds that look similar on the surface but function entirely…
Trend Report: Brands Shifting from Monitoring to Full Listening
Introduction In 2025, brands are no longer just monitoring—they’re truly listening. The trend report: brands shifting from monitoring to full listening in 2025 signals a major transformation. No longer is…
This ‘P’ Can 10x Your Brand’s Reach—And It’s Not Product
Introduction: The Forgotten Power of Promotion In India’s ultra-competitive brandscape, founders obsess over Product, Price, and Place. But this ‘P’ can 10x your brand’s reach—and it’s not product. It’s Promotion.…
Top Wellness Products Promoted by India’s Male Creators
Introduction India’s male creators have redefined wellness content by blending credibility, relatability, and actionable insights. Today, male influencers are not just grooming icons — they are health advocates, mindful living…
Personal Branding Agency vs Influencer Management Firm
Introduction: Why the Distinction Matters In today’s dynamic digital economy, influencers are redefining what it means to build a personal brand. As influencer marketing India continues to explode, many creators…
Instagram SEO vs Hashtags: Here’s Where to Use 50 Tags
Introduction: The 2025 Game-Changer Instagram SEO vs Hashtags—it’s the battle every creator, brand, and marketer is facing in 2025. While hashtags were once the go-to strategy, the Instagram algorithm has…
What We Learned from Managing 10,000+ Influencer Campaigns
Introduction: Real Insights from the Trenches What have we really learned from managing 10,000+ influencer campaigns across India’s ever-evolving creator economy? Quite a lot. From Bollywood-level brand launches to nano…