Marketing Strategy Case Study of Axis Bank: #AxisThoughtFactory
Axis Bank has touched the lives of people belonging to every economic status. Being titled as the third largest private sector bank in India according to Indian companies. It has…
The Largest Community of Influencers in India
Axis Bank has touched the lives of people belonging to every economic status. Being titled as the third largest private sector bank in India according to Indian companies. It has…
The number of influencers is increasing weekly. Influencer marketing is a growing vessel with marketing budgets increasing to 65% last year. With 17% of brands investing in this industry in…
Marketing strategies have evolved in the past decades with a larger scope in business marketing to include influencer marketing. According to statistics, the advantage of influencer marketing represents 63% of…
Almost every young teenager has dreamt of being famous; of being an influencer. Some young ones have succeeded in becoming one and been the face of fashion brands, beauty brands,…
In 2019, Covid-19 changed how people perceived the world. Different businesses chose to move to the virtual world service, which caused a huge number of jobs to become unnecessary, like…
Sleepwell has been awarded “India’s Most Trusted Brand” by India Today, in 2020. Sleepwell’s marketing campaign is the best example of a successful influencer marketing strategy. The campaign aims to…
Has there ever been a time when you purchased something because a close friend or someone who is a mentor figure to you used that product? All of us would…
Marketing Message And Its Significance Why do companies of some high-quality products go unnoticed whereas some ordinary-grade product brands flourish to become popular and make tons of sales? Why do…
Who are nano and micro-influencers? Nano and micro-influencers are social media influencers with a lesser number of followers. Nano influencers are influencers with less than 1K followers. Usually, nano influencers…
The concept of branding now become a rampart in business and commerce. Before humans had always based their decisions on the three most powerful emotions. They are instincts to alleviate…