The Largest Community of Influencers in India
Influencer marketing has fundamentally reshaped how brands communicate in India, especially in an era where attention spans are shrinking and audiences trust authentic content more than ever. Brands today need…
Introduction: The glass-walled meeting room at a Mumbai marketing agency felt unusually tense that morning. A dozen people sat around the table, each tapping their pens or scrolling through half-baked…
Introduction: When marketers talk about online shifts, they often think of big trends that start on global platforms and change how people behave. Breaking Down the Mormon MomTok Trend for…
Introduction: The morning sun filters through the jasmine-scented air of Chennai. Kavya sips her filter coffee, scrolling through Instagram, when she pauses. On her screen, a local influencer, Vidya, is…
Introduction: If you scroll through TikTok long enough, one community stops you, confuses you, entertains you, and then pulls you deep into influencer drama you never saw coming — Mormon…
Introduction: When we talk about “Marketing Lessons From Rana’s Interview Style”, we’re doing far more than analysing Q&A behaviour. We are unpacking how Rana Daggubati leverages conversational marketing, storytelling in…
Introduction In a world where attention is the new currency, understanding why corporate films matter has moved from being optional to essential. Today, businesses that invest in purposeful, well-crafted company…
Introduction: From prime‑time debates to late‑night entertainment, the way we think, feel and act is deeply influenced by media personalities. That’s why talk show hosts shape public opinion. In India…
Introduction Finding the right creators in India has become a serious challenge for brands. There are thousands of profiles, dozens of platforms and a mix of metrics that often confuse…
Introduction When Netflix first entered India in 2016, it wasn’t just competing with TV—it was competing with culture. From cricket to Bollywood, every second of audience attention was already spoken…