The Largest Community of Influencers in India
1. Introduction to Micro-Influencers and Why They Matter Understanding how to work with micro influencers has become crucial for modern brands in India and worldwide. These influencers usually have between…
Introduction In India’s rapidly growing beauty sector, one name continues to resonate with both consumers and marketers—Swati Verma Nanda. Known for her pioneering role in blending influencer credibility with user-generated…
Introduction Influencer marketing has transformed how Indian brands connect with young audiences, and one name that stands out in this journey is Mrunal Panchal. Known for her engaging content, creative…
Introduction OTT platforms are no longer just spaces to stream content—they’ve become vibrant social ecosystems. Knowing how OTT platforms are using influencer marketing is crucial for creators, brands, and marketers…
Introduction In 2025, Indian marketers are asking a pressing question: Do nano-influencers outperform celebrities? The answer is becoming increasingly clear. While celebrities offer visibility, nano-influencers—those with 5K–50K followers—deliver genuine engagement,…
Introduction The digital marketing world is evolving faster than ever, and 2025 has brought a powerful shift in how brands connect with people. No longer is personalization about simply adding…
Introduction In today’s booming digital landscape, fashion influencers D2C collaborations are reshaping how brands engage with consumers in India. Direct-to-consumer (D2C) brands are increasingly relying on social media influencer strategies…
1. Introduction: Why Plus-Size Influencer Campaigns Matter In the last decade, plus-size influencer campaigns have reshaped the way fashion and lifestyle industries speak to audiences. For years, the market focused…
Introduction India’s digital landscape is buzzing, and creators are no longer just hobbyists they are entrepreneurs in their own right. Hobo.Video Helps Creators Monetize Social Media by merging creativity with…
Introduction The “Deinfluencing” trend has taken the digital marketing world by storm, shaking up conventional strategies. Unlike traditional influencer campaigns that often push products relentlessly, deinfluencing encourages consumers to pause,…