The Largest Community of Influencers in India
Introduction India’s digital landscape is buzzing, and creators are no longer just hobbyists they are entrepreneurs in their own right. Hobo.Video Helps Creators Monetize Social Media by merging creativity with…
Introduction The “Deinfluencing” trend has taken the digital marketing world by storm, shaking up conventional strategies. Unlike traditional influencer campaigns that often push products relentlessly, deinfluencing encourages consumers to pause,…
Introduction The story of how TikTok became a marketing powerhouse is anything but ordinary. What began as a quirky short-video platform in China quickly turned into a global marketing juggernaut.…
In today’s digital-first India, the debate around Influencers vs Celebrities for Brand Success is hotter than ever. Brands are increasingly torn between investing in mega celebrities with traditional fame and…
1. Introduction: The Battle Between Influence and Fame In the last decade, the marketing world has witnessed a fascinating shift. Brands are no longer restricted to using celebrities as the…
1. Introduction Kusha Kapila has become one of India’s most influential social media personalities. From Instagram sketches to MTV shows, she has captivated millions with her comic timing, relatable characters,…
Introduction The way Indians discover, consider, and buy products has shifted dramatically. Gone are the days when TV commercials or newspaper ads swayed choices. Today, a scroll through Instagram reels,…
Introduction In today’s fast-moving digital marketplace, where consumers are bombarded with ads every minute, one factor consistently stands out—authenticity. Indian audiences, especially Gen Z and millennials, trust real voices more…
Introduction Social media has completely reshaped marketing strategies in India. Economics of influencers: Lower Costs, Higher Returns is now a tangible reality for brands looking to stretch every marketing rupee.…
1. Introduction: Why Brands Are Boosting Influencer Budgets In recent years, influencer marketing has grown from an experimental digital strategy to a central pillar of modern brand campaigns. As we…