The Evolution and Impact of Virtual Influencers on Modern Marketing
In today’s world, we see many different types of influencers on social media. Influencers are people who have a lot of followers and can affect what we buy, think, and…
Influencer Marketing Strategies
Building Digital Communities with Micro and Nano Influencers: Strategies
In today’s digital world, brands connect with their audiences in many ways. One of the most powerful ways is through Influencer Marketing. But what exactly is it? In simple words,…
Are ASMR Videos the Next Big Thing for Influencers in India? An In-Depth Opinion
Have you ever heard someone whispering, tapping, or making gentle sounds that make you feel relaxed or even give you a tingly feeling? That’s what ASMR videos do! ASMR, or…
The Rise of Virtual Influencers: Bridging the Gap Between Digital and Real-World Brand Engagement
Imagine having a favorite online character that looks and acts like a real person but isn’t human. This is what we call a virtual influencer. A virtual influencer is a…
3 Out of 5 Consumers Tries Products Recommended by Influencers
Have you ever bought something because your favorite influencer recommended it? Well, you’re not alone! A recent survey shows that 3 out of 5 consumers are likely to try products…
India’s Influencer Marketing Sector Set to Surpass $375 Million: Insights
India’s influencer marketing sector is growing very fast and is set to cross $375 million soon. It’s becoming an exciting and important way for brands to reach more people and…
Influencers and UGC Becoming Crucial for Amazon’s Great Indian Festival
The Great Indian Festival is a big shopping event on Amazon, where people can find amazing deals and discounts. But have you ever wondered how Amazon makes it so popular?…
Survey Reveals 73% of Amazon Employees Considering Quitting Over 5-Day Return-to-Office Policy
Imagine this: You’re used to working from home, enjoying your cozy space, and then suddenly, you’re asked to go back to the office five days a week. That’s what happened…
34% of Indians Prefer Brands Recommended by Social Media Influencers
Did you know that more than one-third of Indians choose products recommended by social media influencers? Yes, a recent survey shows that 34% of people in India prefer to buy…
From ‘Tapris’ to Influencers: The Unique Strategies That Boosted Zudio’s Brand Awareness
Have you ever walked by a small tea shop called a “tapri” and noticed how people love to gather there? Zudio, a popular clothing brand, has a similar story. They…
