Surge in Influencer Marketing Violations: Experts Share Strategies
Influencer marketing has become very popular in recent years. It is a way for brands to reach more people by working with social media influencers. These influencers can be creators…
Market News
Case Study: Continental Malgudi Influencer Marketing Campaign Reaches Over 1,000 Households Through On-Ground Activation
Have you ever heard of Continental Malgudi? They are a popular brand that makes yummy food products. Recently, they ran an exciting influencer marketing campaign that reached over 1,000 households!…
E-Commerce Takes the Lead in Influencer Marketing Spending with 27% Share, Outpacing FMCG: Recent Findings
Have you ever wondered how brands reach you on social media? One big way is through influencer marketing. This is when brands work with popular people, called influencers, to promote…
India’s Influencer Marketing Industry Projected to Reach INR 3,375 Crore by 2026: Key Insights and Trends
India’s influencer marketing industry is growing fast! Experts say it will reach INR 3,375 crore by 2026. This is a big number, and it shows how important influencers are in…
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CaratLane Tech-Driven Influencer Marketing Campaign: Engaging Consumers and Generating 945 Million Impressions
Have you ever noticed how some brands manage to stand out, even among so many options? CaratLane, a famous jewelry brand, achieved just that with its tech-driven influencer marketing campaign.…
Case Study: Meesho Innovative Use of Influencer Marketing to Boost Voter Engagement and Achieve Over 120 Cr Impressions
Did you know that a brand can help people learn about important things like voting? That’s exactly what Meesho did! Meesho, an online shopping platform, used influencer marketing to spread…