Southeast Asia E-Commerce Influencer Marketing: Key Insights and Trends
In recent years, Southeast Asia has emerged as one of the most vibrant and dynamic markets for eCommerce, with rapid growth in both the number of online shoppers and the…
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Crafting a Perfect Press Release: 11 Essential Steps for Success
A well-written press release can do wonders for promoting a brand, event, or product. It’s not just about grabbing attention; it’s about ensuring your story reaches the right audience. Crafting…
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College Athlete Influencer Marketing: Impact of NCAA Ruling On Brands
The world of marketing has undoubtedly shifted dramatically as a result of the NCAA ruling, and as a result, it has opened new doors for college athlete influencer marketing. The…
Survey Reveals 73% of Amazon Employees Considering Quitting Over 5-Day Return-to-Office Policy
Imagine this: You’re used to working from home, enjoying your cozy space, and then suddenly, you’re asked to go back to the office five days a week. That’s what happened…
ASCI CEO Calls for Disclosure from LinkedIn Influencers on Paid Advertisements
Today, many people use social media to share their thoughts and experiences. One popular platform is LinkedIn, where influencers and creators connect with their followers. However, an important topic has…
Bank of America Places Two Bankers in India on Suspension: Trending
Bank of America, one of the biggest banks in the world, has made a significant decision. They placed two bankers in India on suspension. This decision raised a lot of…
Kannada Celebrities Call Out Influencer for Disrespectful Comments About Bengaluru in Viral Video
Recently, an influencer shared some comments about Bengaluru that many people felt were quite disrespectful. As the video quickly went viral, it sparked a strong reaction from the community. Several…
Case Study: Meesho Innovative Use of Influencer Marketing to Boost Voter Engagement and Achieve Over 120 Cr Impressions
Did you know that a brand can help people learn about important things like voting? That’s exactly what Meesho did! Meesho, an online shopping platform, used influencer marketing to spread…
Influencer Marketing Insights: Report Predicts 40-57% of Brands to Boost Spending by 10% by 2026
Influencer marketing is growing every day! Many brands are now working with influencers to reach more people, and a new report predicts that 40-57% of brands will increase their spending…
Social Media Trends 2024: Rise of Micro-Influencers and Short-Form Video
As we step into 2024, social media is evolving in exciting ways. Specifically, two significant trends are on the rise: micro-influencers and short-form videos. In this article, we will explore…