INTRODUCTION

In 2025, a chatbot for website isn’t a luxury — it’s a necessity. Whether you’re an e-commerce business, SaaS provider, or a D2C brand leveraging influencer marketing, chatbots improve customer experience, boost engagement, and drive conversions. Today’s Indian founders, digital marketers, and content creators are actively seeking user-friendly chatbot solutions.

This guide shows you exactly how to create a chatbot for website step by step, with tools, code-free options, marketing strategy integration, and Indian business case studies.

1. What is a Chatbot and Why It Matters in 2025?

A chatbot is a software tool designed to simulate human conversation. Deployed on websites, chatbots answer queries, help with product navigation, and drive sales 24/7.

1.1 Rise of Chatbots in India

• 74% of Indian consumers prefer chatting before calling (Source: Statista).
• 63% of Indian startups plan to implement chatbots in 2025 (Source: Nasscom).

In short, having a chatbot for website offers round-the-clock support, improves lead generation, and reduces support costs.

1.2 Chatbots vs. Live Chat: Which is Better?

While live chat involves real humans, chatbots offer scalability. Modern AI bots can handle up to 85% of repetitive questions, freeing up human reps for complex tasks.

2. Tools You Need to Create a Chatbot for Website

You don’t need to be a coder. These tools make chatbot creation accessible:

2.1 Chatbot Builders (No-Code Options)

• Tidio – Simple drag-and-drop builder Tidio
• Landbot – Visual UI, multilingual support Landbot
• Chatbase – Upload PDFs and train chatbots on content Chatbase

2.2 Developer-Level Tools

• Dialog flow (by Google) – NLP powered chatbot builder
• BotPress – Open-source platform with JS/NodeJS flexibility BotPress

3. Step-by-Step Process to Build a Chatbot for Website

Let’s break this down for both non-technical and technical users.

Amplify Your Brand,
One Influence at a Time.

Connect with an Expert

3.1 Define Your Chatbot Goals

Start with clear objectives to shape your chatbot’s behavior:

• Lead generation: Capture emails, phone numbers, and inquiries.
• Customer support: Automate FAQs, return/refund policies, or complaint handling.
• Appointment/bookings: Allow users to schedule meetings, demos, or consultations.
• UGC collection: Invite users to submit videos or testimonials via a chatbot form.

Also decide:

• Target audience: B2C, D2C, or enterprise
• Business objective: Awareness, conversions, service
• Tone of voice: Professional, friendly, quirky, authoritative

3.2 Choose a Platform or Tool

Select a tool based on your skill level:

• No-code platforms (ideal for D2C brands, solopreneurs):
  • Landbot
  • Tidio
  • ManyChat
• Code-based frameworks (for SaaS teams or developers):
  • Dialogflow by Google
  • Microsoft Bot Framework
  • Rasa Open Source

3.3 Build the Chat Flow

Design your chatbot’s conversation logic:

• Use Decision Trees: Greet → Ask a question → Offer options → Resolve query → CTA.
• Script intent-driven flows: Use NLP to understand varied user inputs.
• Add fallback responses: Guide the user if input is unclear.
• Integrate FAQs: Answer common customer queries on delivery, returns, pricing.

3.4 Integrate with Website

Use tools that offer simple installation scripts:

• For WordPress: Install plugins like Tidio or ChatBot.com
• For Shopify: Use Shopify App Store chat tools
• For Custom sites: Embed HTML/JS script from your bot provider

3.5 Test and Optimize

What to check:

• Typo detection: Auto-correct misspellings using NLP.
• Form collection: Integrate file upload (for UGC video submissions).
• Speed & performance: Reduce response lag.
• Language support: Add Hinglish, Hindi, or regional Indian languages.

Chatbot testing checklist

4. Key Features Every Website Chatbot Must Have in 2025

4.1 Natural Language Processing (NLP)

Smart bots understand human intent and language:

• Tools like Dialogflow or GPT-based APIs help personalize responses.
• NLP boosts engagement and improves retention time.

4.2 Multilingual Support

Offer responses in:

• Hindi, Tamil, Bengali, Marathi, and Hinglish
• Improve accessibility for Tier 2 and Tier 3 city users

4.3 Integration with Influencer Campaigns

Boost influencer ROI by:

• Letting users ask about influencers’ product reviews
• Displaying influencer videos within the chatbot
• Guiding traffic from influencer campaigns to chatbot-led landing pages

4.4 Analytics Dashboard

Monitor and optimize performance:

• Track user journey, drop-off points
• Measure conversions, form fills, UGC video submissions
• Use tools like Tidio Analytics, Chatfuel Insights, or GA4

5. Real-World Examples: How Indian Brands Use Chatbots

5.1 Myntra

• Myntra’s chatbot helps with order tracking and product suggestions
• Integrated with influencer content to improve fashion discovery

5.2 ICICI Bank

• iPal handles over 1 million queries/month
• Offers financial services, support, and account help

5.3 Hobo.Video

• Collects UGC videos directly from creators
• Connects them to live brand campaigns
• Uses chat for onboarding and content moderation

Explore Hobo.Video’s UGC Chatbot Features

6. Mistakes to Avoid While Building a Website Chatbot

6.1 Too Complicated a Flow

• Overloading users with too many options confuses them
• Stick to simple 2–4-step flows

6.2 Ignoring Mobile Optimization

• Over 80% of Indian users interact with bots on mobile
• Use responsive designs and test across devices

6.3 Not Updating Based on Feedback

• Collect bot feedback at the end of sessions
• Iterate every 30 days using analytics

7. Chatbot Marketing Strategy for Founders & Marketers

7.1 Connect Chatbots to Influencer Campaigns

• Ask users how they found you (Instagram, YouTube)
• Link to influencer UGC, testimonials

7.2 Use for Lead Generation

• Offer discount codes after chatbot interaction
• Create UGC video upload prompts
• Capture emails and phone numbers with short forms

7.3 Integrate with Email or CRM

• Sync leads to Mailchimp or HubSpot
• Use webhook or Zapier for automation

8. Future of Chatbots: 2025 and Beyond

8.1 Mainstream Business Adoption

• Gartner predicts 90% of businesses will use chatbots by 2026
• Retail, BFSI, and edtech are the largest adopters in India

8.2 AI-Influencer Bot Integrations

• Chatbots will feature influencer voices, faces, and AI personas
• Will guide users through brand stories using deepfake or AI avatars

8.3 UGC Moderation via Bots

• Hobo.Video is developing AI bots to review and approve UGC content at scale
• Reduces manual moderation cost and time

9. Summary: Key Steps to Create a Chatbot for Website

1. Define chatbot goal (support, sales, UGC, etc.)
2. Choose platform (Tidio, Dialogflow, etc.)
3. Design user flow and personality
4. Integrate on-site
5. Test and optimize continuously
6. Collect feedback and evolve

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by top brands like Himalaya, Wipro, Symphony, Baidyanath and the Good Glamm Group.

Work with Hobo.Video – India’s Top AI UGC Platform

Creating a powerful chatbot for website is just the beginning. If you’re a brand, startup, or influencer in India, Hobo.Video empowers you with:

• UGC videos
• Influencer discovery
• AI-powered chatbot tools
• Real-time lead engagement

Don’t just create a chatbot — create a conversion engine. Join Hobo.Video today and unlock your brand’s potential

Want to grow your brand with a real, results-driven strategy? Fill out a short form, and our experts will be in touch.

Dreaming of turning your creativity into income? Join the creator community and start building your influence today.