Josh App: Lean How To Use And Monetize The App

By Vinayak Kumar

In this article, we will discuss how to use Josh app and how you can earn from it. But how exactly did it come into the social media game? In June 2020, 59 mobile apps were banned by the government of India. Among the blocked social media applications, there was a lot of hullabaloo about Tiktok.

(Source Hobo.Video)

Some of the apps that were banned are listed in the image below. Tiktok, Vigo Video, Vigo Live come in the category of social media apps, which were, essentially, a video sharing application, with Tiktok being most popular of all. I have prepared a table for most downloaded apps (non-gaming) in India between April 20 and May20. As you can see below, Tiktok is the second most downloaded app with 26,700,000 downloads in between April 20 and May 20.

Source: Google Image

Tiktok was a video sharing platform, developed by ByteDance, a Beijing based company founded in 2012, and was launched in 2016 for both Android and iOS platforms. After it’s launch, it soon became a sensation among the youth as creators started posting creative, funny and short lip-syncing videos.

Source: Google Image

Above image (from left to right) is the homepage, creators profile page and video editing page of Tiktok. Its ban created the need for a similar app in Indian market which resulted in the development of a lot of similar kinds of platforms, by Indian developers, for example, Mx Takatak, Moj, Chingari, Mitron, Josh etc.

Let’s begin with the introduction of Josh and then we will move forward to the guide for using and earning from the application.

Introduction Of Josh App

Josh was launched by dailyhunt, a local content discovery platform, on 4 July 2020. Its idea is similar to that of Tiktok but has many interesting features. It boasts of:

1. 50 million+ downloads

2. 1 billion+ video plays per day

3. 200+ A-rated exclusive creators

4. 4 mega music labels

5. 23 million+ daily active users

6. 21 minutes+ time spent per daily active users

7. 5 million+ User Generated Content (UGC) content creators

Source: Google Image

Its description on Playstore is indeed appealing to the users, especially the hashtag that they are using to invite the people, it reads as “You can bring out your inner superstar and create your own unique videos for a chance in our Hall of Fame — or — snack on our endless stream of videos curated to meet your needs. With new challenges every day and thousands to win in cash prizes, you can be our next Josh celebrity! Come join the Josh with #JoshMeinAaja.”

This sums up, very beautifully, some of the features which the app has. Let’s look at the top 8 features that it displays:

Features Of Josh App

Videos Across Genres: 

Users have the opportunity to watch, create fun and viral videos spanning across genres like jokes, pranks, challenges, dance, music, comedy, pet, cooking, Bollywood, fashion, DIY, glamour, and many more.

Daily Challenges:

You will find new and exciting challenges every day on Josh. Pour out your creativity, compete with the best and show your inner talent. You will also have the opportunity to win cash prizes and thousands of followers.

Source: Josh
Source: Josh

Shoot Amazing Videos Easily: 

Josh has its own beauty camera with real-time filters, special effects, face stickers, makeup camera, emojis and much more. It’s easy to use and enhances your shots to make you look more creative and appealing.

Source: Josh

Duet Videos: 

You can sing a song, dance, lip-sync with your favourite celebrity or loved ones. Now, you can choose your own duet and show your talent.

Music Playlist:

Josh boasts unlimited music and sound playlist at your disposal. Choose your favorite song and shake your leg or lip-sync, the choice is yours.

Curated Feed In Your Own Language: 

Through its highly advanced machine learning algorithm, feed is precisely designed for you based on what you like to watch, like and follow and that too, in your own language. Currently, there are 12 languages available in Josh. These include Hindi, English, Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati, Bangla, Oriya, Punjabi and Bhojpuri.

Source: Josh

Celebrity Influencers: 

After the ban on Tiktok, famous creators like Faizu, Teen Tigada and many more have joined Josh. Here you will get a chance to discover new talents every day and also you can get a chance to star in a video with them. Like, follow and engage with your favourite celebrities and be a part of the global community of creators.

Source: Josh

8. Easy Share across platforms: You can share your videos as well as any other videos that you have liked over Whatsapp, Facebook or your social media status- All in one tap.

Guide To Use The Application

After successfully installing the application from the play store or app store, you can instantly watch the videos. You do not need to sign up to view its content, this feature is outstanding. After installation, it just asks for your language preference and you have to agree to their terms of use and privacy policy, which you can also read before agreeing, then you are directed to the homepage of the application which contains a series of videos. Navigation to another video is also straightforward, you just have to swipe up on the screen.

Source: Josh

On the right is the home screen of the application. You can see, on the top, there are two options, ‘Following’ and ‘For You’. ‘For You’ section is where you can find contents, curated just for you, in your preferred language. ‘Following’ section has the collection of contents of the creators that you are following. But to view the ‘Following’ section you will require to create your account. Account setup is also very smooth in Josh, you need a phone number, which is active, because you will receive an OTP on that number, after submitting the correct OTP, just provide your basic information and create your Username.

Source: Josh

On the home screen, there is a Like and share option on the right bottom part of the screen. There you also have the option to view the profile of the creator, in case you liked his/her video and wish to follow them or view more of their content.

How To Earn Via Josh App

There is no direct earning part that Josh has mentioned, except for the prizes, but there are 5 ways through which you can earn on Josh.

1. Promotion

2. Sponsorship

3. Affiliate Marketing

4. Branding

5. Collaboration

A Brief Into The Five Ways To Earn On Josh

Promotion: It is one of the best ways to earn on the application. If you are creative and have a large number of followers and likes on your content then brands will contact you for the promotion of their products, in return to which they will offer you a good amount of money.

Sponsorship: If you have good or average number of followers on your channel then many brands will ask you to tell your followers about their product. You will have to make a video describing their product and then the product will be yours.

Affiliate Marketing: It is also a very good way to earn from the Josh app. You need to make a video, explaining all the details and features of the product and you can use affiliate link to earn.

Branding: If you have a good number of followers on your channel then you can also do branding of a product over your other social media accounts like Instagram, Facebook, etc.

Collaboration: This is the last way to earn from this application. If you are a celebrity creator then many small creators want to do a collaboration with you. You can charge from them in return. Learn more about influencer collaborations here.


Overall Josh provides you a very good experience through its amazing features and contents which is curated just for you. It has removed language barriers through its multilingual platform. You can create amazing content through its inbuilt video editing features, participate in challenges and earn cash prizes. You can also earn from Josh through various other methods, which is mentioned above. So tell me in the comments, “How’s the Josh ?”

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