By Raja Anjana Kothapalli
The global automotive industry is estimated to reach USD 9 trillion by 2030, and 38% of this projected figure is estimated to come from new vehicle sales. The promotional mix for a typical automotive brand includes advertising, direct marketing, personal selling, sales promotions, and public relations. In the majority of the cases, advertising is the most significant and primary marketing tactic employed by automotive brands. It involves these brands advertising on different media with the intention to target a wider crowd. These media include traditional channels such as print media and television, and also online media. Influencer marketing falls under the last scenario. It is gaining increasing popularity day by day and has become a permanent and significant part of the promotional mix of almost all the major automotive brands. Hobo Video lists the top 10 automotive influencers in this article.
Top brands around the world often collaborate with them for their promotional campaigns. Automotive enthusiasts across the globe follow their content and consider them opinion leaders. So read on and find out who, we at Hobo Video, think are the most happening and the top 10 automotive influencers.
How did we choose the top 10 automotive influencers?
We, at Hobo Video, took into account 3 major metrics to decide on our final list of the top 10 automotive influencers.
1. Engagement: This metric is used to observe the level of engagement the content of an automotive influencer generates. It includes the number of reactions (likes, dislikes, shares, etc.), the number of comments, and the engagement rate of the influencer’s social media account.
2. Content: The content should have good visual and audio quality. The content also should be unique and engaging. The content has to be relevant to the automotive industry. The timeline of the content needs to be consistent.
3. Followers: The influencer should have a huge and loyal follower base. The influencers need to actively and regularly engage with their followers.
Hobo Video’s list of the top 10 automotive influencers
1. Tim Burton aka Shmee (Shmee150)
Tim Burton is better known to everyone as Shmee or Shmee150, the name of his social media profiles. He is a British car vlogger, YouTuber, and author. His content usually features videos of him traveling to see exotic cars, and his own car collection. He is also the author of ‘Living the Supercar Dream’, a book about his trips and experiences. As of March 2021, Shmee has 2.7 million followers on Facebook. He has 2.22 million subscribers on YouTube and 1.5 million followers on Instagram. Further, he has 61.6K followers on Twitter.
You can also view the YouTube stats and analytics report of the Shmee150 account by HypeAuditor. As per it, his average views per video is 124,500 with 89,638 minimum views and 424,084 maximum views. Further, his average engagement per video is 8,200 with 7,438 average reactions (likes and dislikes) per video and 788 average comments per video. You can also view the speakrj.com’s audit report of shmee150 Instagram account. As per it, he has an engagement rate of 2.74%. Moreover, his average likes are about 42,235 per post and his average comments are about 313 per post.
2. Matt Farah (TheSmokingTire)
Matt Farah is better known to everyone as the smoking tire, the name of his YouTube channel. He is a vlogger, podcast host, and YouTuber. He also runs a website named thesmokingtire.com with Zack Klapman where he posts content on the automotive industry including reviews of cars, behind-the-scenes experiences of their travels around the world testing cars, and sell merch via their online store. As of March 2021, Matt Farah has 1.01 million subscribers on YouTube. He also has 286K followers on Instagram and 58.7K followers on Twitter. Further, he has 19.6K followers on Facebook.
You can also view the YouTube stats and analytics report of the TheSmokingTire account by HypeAuditor. As per it, his average views per video is 60,300 with 34,873 minimum views and 142,618 maximum views. Further, his average engagement per video is 3,000 with 2,627 average reactions (likes and dislikes) per video and 353 average comments per video. You can also view the Instagram analytics of thesmokingtire account by HypeAuditor. As per it, Matt Farah has an engagement rate of 1.49%. He likes posting on racing sports, cars, and luxury automotive.
3. Alessandro Salomondrini (Salomondrin)
Alessandro Salomondrini operates a website named salomondrin.com, where he videos on lifestyle, automotive, etc. The content on his website is accessible to registered users only. You can create a free account to view the content. Further, he describes himself as a real-life video game character on his social media accounts. Above all, as of March 2021, Alessandro Salomondrini has 3.8 followers on Facebook. He also has 2.7 million followers on Instagram and 1.64 million subscribers on YouTube. Further, he has 237.3K followers on Twitter. You can also view the speakrj.com’s audit report of salomondrin Instagram account. As per it, he has an engagement rate of 5.83%. Moreover, his average likes are about 155,744 per post and his average comments are about 792 per post.
4. Mike (Street Speed 717)
Mike is better known to everyone as Street Speed 717, the name of his YouTube channel. He is a vlogger, YouTuber, and car enthusiast. Above all, as of March 2021, Mike has 1.13 million subscribers on YouTube. He has 420K followers on Instagram, 9.7K followers on Facebook, and 9.2K followers on Twitter. You can also view the YouTube stats and analytics report of the Street Speed 717 account by HypeAuditor. As per it, his average views per video is 377,600 with 292,330 minimum views and 377,642 maximum views. Further, his average engagement per video is 18,000 with 16,411 average reactions (likes and dislikes) per video and 1,577 average comments per video. You can also view the Instagram analytics of Streetspeed717 account by HypeAuditor. According to it, Mike has an engagement rate of 2.96%. He likes posting on cars, luxury automotive, machinery, and technology.
5. Dan (Do It With Dan)
Dan is better known to everyone via Do It With Dan, his YouTube channel. He is an automotive vlogger, motorcycle enthusiast, gamer, and YouTuber. Dan has another YouTube channel where he posts gaming content. Further, he describes himself as some dude who likes building things and going fast. Above all, as of March 2021, Dan has 1.27 million subscribers on YouTube and 322K followers on Instagram. He also has 88.4K followers on Facebook, 40.2K followers on Twitch, and 17.5K followers on Twitter.
You can also look at the YouTube stats and analytics report of the Do It With Dan account by HypeAuditor. As per it, his average views per video is 67,900 with 46,753 minimum views and 80,100 maximum views. Further, his average engagement per video is 4,200 with 3,822 average reactions (likes and dislikes) per video and 362 average comments per video. You can also look at the Instagram analytics of the diwd_official account by HypeAuditor. According to it, Dan has an engagement rate of 1.79%. He likes posting on cars, motorbikes, machinery, technology, luxury automotive, and gaming.
6. David Patterson (ThatDudeinBlue)
David Patterson is better known to everyone as ThatDudeinBlue, the name of his YouTube channel. He is a vlogger, automotive enthusiast, and YouTuber. He is also associated with Patterson Car Care, a range of premium quality car care products. Above all, as of March 2021, David Patterson has 1.13 million subscribers on YouTube and 266K followers on Instagram. He also has 52.2K followers on Facebook and 39.7K followers on Twitter.
You can also view the YouTube stats and analytics report of the ThatDudeinBlue account by HypeAuditor. As per it, his average views per video is 163,000 with 41,042 minimum views and 162,968 maximum views. Further, his average engagement per video is 4,700 with 4,354 average reactions (likes and dislikes) per video and 357 average comments per video. You can also look at the Instagram analytics of thatdudeinblue account by HypeAuditor. According to it, David Patterson has an engagement rate of 2.12%. He likes posting on cars, motorbikes, machinery, technology, and luxury automotive.
7. Rob Dahm
Rob Dahm is a vlogger, YouTuber, and automotive enthusiast. He runs dahmracing.com, a website on automotive adventures and builds, and pushing the cars to limits. He also sells his own merch online on this website. Rob Dahm loves rotary engines and has good knowledge of cars. Above all, as of March 2021, Rob Dahm has 873K subscribers on YouTube, and 260K followers on Instagram. He also has 31.8K followers on Facebook and 11.4K followers on Twitter. You can also view the Instagram analytics of Rob Dahm account by HypeAuditor. According to it, he has an engagement rate of 8.72%. He likes posting on racing sports, cars, motorbikes, and luxury automotive.
8. Kyle Lindsey (Saabkyle04)
Kyle Lindsey is better known to everyone as Saabkyle04, the name of his YouTube channel. He is a car enthusiast, vlogger, and YouTuber. Further, he is known for his unbiased in-depth car reviews. He runs saabkyle04.com, a website where he regularly uploads engaging video content. As of March 2021, Kyle Lindsey has 1.29 million subscribers on YouTube, 47.4K followers on Facebook, 46.8K followers on Instagram, and 8K followers on Twitter. As per the YouTube stats and analytics report of the Saabkyle04 account by HypeAuditor, his average views per video is 18,600 with 17,256 minimum views and 24,634 maximum views, and his average engagement per video is 1,000 with 884 average reactions (likes and dislikes) per video and 131 average comments per video.
9. Magnus Walker
Magnus Walker is a vintage Porsche enthusiast, collector driver, blogger, and digital creator. He blogs at magnuswalker911.blogspot.com with the majority of his content about cars. As of March 2021, Magnus Walker has 730K followers on Instagram, 377K followers on Facebook, 62K subscribers on YouTube, and 11.1K followers on Twitter. According to the Instagram analytics of magnuswalker account by HypeAuditor, Magnus Walker has an engagement rate of 0.96% and likes posting on racing sports, cars, and luxury automotive. As per the YouTube stats and analytics report of the Magnus Walker account by HypeAuditor, his average views per video is 28,700, and his average engagement per video is 1,400 with 1,341 average reactions (likes and dislikes) per video and 57 average comments per video.
10. Rob Ferretti (superspeedersRob)
Rob Ferretti is better known to everyone as Super Speeders Rob, the name of his DVD series and YouTube channel. He is an automotive enthusiast, vlogger, podcast host, and YouTuber. As of March 2021, Rob Ferretti has 800K subscribers on YouTube, 75.7K followers on Instagram, 58.8K followers on Facebook, and 7K followers on Twitter. As per the YouTube stats and analytics report of the superspeedersRob account by HypeAuditor, his average views per video is 34,600 with 5,948 minimum views and 75,926 maximum views, and his average engagement per video is 2,200 with 1,864 average reactions (likes and dislikes) per video and 288 average comments per video. According to the Instagram analytics of robferretti account by HypeAuditor, Rob Ferretti has an engagement rate of 1.4% and likes posting on racing sports, cars, and luxury automotive.
Shoutout to the top 5 female automotive influencers
We, at Hobo Video, like to get a shoutout to these awesome female automotive enthusiasts and creators, who we consider are the top 5 female automotive influencers. They are Alex (supercarblondie), Sophia Floersch, Sonja (omgitsfirefoxx), Becky Evans (queenb), and Patrice Banks (girlsautoclinic).
Don’t forget to share your thoughts
How did you like our list of the top 10 automotive influencers? Tell us who you liked the most by dropping a comment below. We appreciate your feedback and welcome any queries.
