By Raja Anjana Kothapalli
We often look out for opinions from our favorite influencers during a purchase decision. If the decision is about a luxury product, we end up searching for more reviews and recommendations online. Hobo Video lists the top 10 luxury influencers in this article. Top luxury brands around the world often collaborate with them for their brand promotions. Further, luxury lifestyle enthusiasts across the globe follow their content and consider them opinion leaders. Read on and find out who, we at Hobo Video, think are the most happening and the top 10 luxury influencers.
Metrics behind the top 10 luxury influencers
We, at Hobo Video, took into account 3 major metrics while deciding our final list of the top 10 luxury influencers. They are:
1. Engagement: The engagement metric is used to observe the level of engagement the content of a luxury influencer generates. It includes the number of reactions (likes, dislikes, shares, etc.), the number of comments, and the engagement rate of the influencer’s social media account.
2. Content: The content should have good visual and audio quality. It should be unique and engaging. The content has to be relevant to luxury brands. The timeline of the content needs to be consistent.
3. Followers: The influencer should have a huge and loyal follower base. They need to actively and regularly engage with their followers.
Hobo Video’s list of the top 10 luxury influencers
1. Chiara Ferragni
Chiara Ferragni is an Italian entrepreneur, fashion blogger, influencer, and designer. She also collaborated with many fashion and beauty brands through her blog The Blonde Salad. Above all, as of March 2021, Chiara Ferragni has 22.7 million followers on Instagram, 1.2 million followers on Facebook, 576.8K followers on Twitter, and 153K subscribers on YouTube. As per speakrj.com’s audit report of Chiara Ferragni’s Instagram account, her net worth is USD 12 million. She has an engagement rate of 2.67%. Further, her average likes are about 595,979 per post and her average comments are about 1,869 per post.
2. Negin Mirsalehi
Negin Mirsalehi is a social media influencer, vlogger, YouTuber, and entrepreneur. In 2015, she launched Gisou, her own hair brand. She has partnered with high-end brands such as Valentino, Dolce & Gabbana and APM Monaco. She also created her own jewellery collection. Above all, as of March 2021, Negin Mirsalehi has 6.3 million followers on Instagram, 493K subscribers on YouTube, 168.5K followers on Facebook, and 5.9K followers on Twitter. As per speakrj.com’s audit report of Negin Mirsalehi’s Instagram account, she has an engagement rate of 3.67%. Further, her average likes are about 226,940 per post and her average comments are about 1,050 per post.
3. Leonie Hanne
Leonie Hanne is a German blogger, model, fashion influencer, and social media entrepreneur. She collaborated with many fashion brands such as Dior, Tommy Hilfiger, Cartier, Louis Vuitton, La Mer, Fendi, Pandora, BVLGARI, and Tory Burch. Above all, as of March 2021, Leonie Hanne has 3.2 followers on Instagram, 6.8K subscribers on YouTube, and 2K followers on Twitter. As per speakrj.com’s audit report of Leonie Hanne’s Instagram account, she has an engagement rate of 1.89%. Further, her average likes are about 53,042 per post and her average comments are about 370 per post.
4. Jack Morris (Do You Travel)
Jack Morris is a professional photographer, travel enthusiast, YouTuber, and social media influencer. He collaborated with brands such as Adobe, Visit Abu Dhabi, and Chopard. Above all, as of March 2021, Jack Morris has 2.6 million followers on Instagram, 234K subscribers on YouTube, 56.6K followers on Facebook, and 19.7K followers on Twitter. As per speakrj.com’s audit report of Jack Morris’s Instagram account, he has an engagement rate of 1.60%. Further, his average likes are about 42,250 per post and his average comments are about 348 per post.
5. Jon Olsson Delér
Jon Olsson is a YouTuber, luxury influencer, professional freeskier, and entrepreneur. He also owns the fashion brands DoucheBags and C’est Normal. He collaborated with brands such as Aston Martin, LG Mobile, and Leica. Above all, as of March 2021, Jon Olsson has 1.53 million subscribers on YouTube, 1 million followers on Instagram, 207K followers on Facebook, and 31K followers on Twitter. As per speakrj.com’s audit report of Jon Olsson’s Instagram account, he has an engagement rate of 15.71%. Further, his average likes are about 170,919 per post and his average comments are about 491 per post.
6. Lorna Luxe
Lorna Luxe is a British blogger, fashion influencer, and entrepreneur. She also curates her Instagram feed with luxury outfits. She collaborated with many luxury fashion brands such as Ralph Lauren and Joseph. Above all, as of March 2021, Lorna Luxe has 1.3 million followers on Instagram, 4.9K followers on Twitter, and 2.3K followers on Facebook. As per speakrj.com’s audit report of Lorna Luxe’s Instagram account, she has an engagement rate of 2.32%. Further, her average likes are about 25,038 per post and her average comments are about 1,834 per post.
7. Tara Whiteman (Tara Milk Tea)
Tara Whiteman is an Australian vlogger and social media influencer. She also documented her daily lifestyle online as Tara Milk Tea which mainly consists of her travel adventures, including food, places and people. Above all, as of March 2021, Tara Whiteman has 1.4 million followers on Instagram, 8.9K followers on Facebook, and 145 followers on Twitter. As per speakrj.com’s audit report of Tara Whiteman’s Instagram account, she has an engagement rate of 3.32%. Further, her average likes are about 44,118 per post and her average comments are about 1,918 per post.
8. Chelsea Y. (chelseakauai)
Chelsea Yamase is a Hawaii-based travel enthusiast and luxury travel influencer. She documented her visits to over 53 countries She collaborated with luxury brands such as Shangri La, Land Rover, and Four Seasons. Above all, as of March 2021, Chelsea has 1.1 million followers on Instagram, 12.1K followers on Facebook, 11.9K subscribers on YouTube, and 874 followers on Twitter. As per speakrj.com’s audit report of Chelsea’s Instagram account, she has an engagement rate of 5.10%. Further, her average likes are about 53,092 per post and her average comments are about 1,538 per post.
9. Jacob Riglin
Jacob Riglin is a UK-based vlogger, YouTuber, luxury lifestyle influencer, professional photographer, and successful entrepreneur. He collaborated with many brands such as Audi, Mercedes Benz, and Visit Abu Dhabi. Above all, as of March 2021, Jacob Riglin has 1 million followers on Instagram, 55.6K followers on Facebook, and 4.47K subscribers on YouTube. As per speakrj.com’s audit report of Jacob Riglin’s Instagram account, he has an engagement rate of 2.52%. Further, his average likes are about 26,979 per post and his average comments are about 195 per post.
10. The Luxury Travel Expert
Above all, as of March 2021, the Luxury Travel Expert has 750K subscribers on YouTube, 100K followers on Instagram, 84.3K followers on Twitter, and 28.1K followers on Facebook. As per the YouTube stats and analytics report of the Luxury Travel Expert account by HypeAuditor, his average views per video is 92,200 with 42,788 minimum views and 137,501 maximum views, and his average engagement per video is 2,600 with 2,423 average reactions (likes and dislikes) per video and 209 average comments per video.
Shoutout to the top luxury influencers in India
We, at Hobo Video, like to get a shoutout to these amazing luxury brand enthusiasts and digital content creators, who we consider are the top 7 luxury influencers in India. They are:
Barkha Singh (barkhasingh0308)
Barkha Singh is an animal lover, luxury social media influencer, model, and actor. She also modeled for top brands such as Cadbury, Coca-Cola, Amazon and Clinic Plus. Further, she mainly posts on topics related to travel, lifestyle, and fashion.
Kritika Khurana (thatbohogirl)
Kritika Khurana is a blogger, social media influencer, and model. She also modeled for top brands such as Pantene India. Further, she mainly posts on topics related to fashion, travel, and beauty. She also runs Thatbohogirl.com, a website with interesting content on fashion, travel, beauty, and lifestyle.
Aashna Shroff
Aashna Shroff is a blogger and social media influencer. She also mainly posts on topics related to fashion and lifestyle. Further, she owns and runs TheSnobJournal, one of the leading fashion blogs in India. She also collaborated with many top brands such as Mac Cosmetics, Lux, Maybelline, Estee Lauder, and Pantene.
Shalini Chopra (stylish_by_nature)
Shalini Chopra is a Bangalore-based blogger and luxury social media influencer. Further, she mainly posts on topics related to fashion and lifestyle. She also has been featured in the New York Times for her street style fashion.
Juhi Godambe
Juhi Godambe is a Mumbai-based blogger, luxury social media influencer, and entrepreneur. She also founded her own fashion brand named Arabella in 2015. Further, the brand Arabella also has a brick-and-mortar store at Phoenix Marketcity, Mumbai. She also mainly posts on topics related to fashion, lifestyle, and travel.
Pallavi Singh (pallavisinghtdg)
Pallavi Singh is a Delhi-based digital creator and social media influencer. She also describes herself as unapologetic idiosyncratic sushi who refuses to have a filter on her Instagram profile. Further, she mainly posts on topics related to fashion, beauty, lifestyle, travel, and fitness.
Ankita Chaturvedi (corallistablog)
Ankita Chaturvedi is a digital creator and luxury social media influencer. Further, she mainly posts on topics related to skincare, makeup, beauty, and body positivity. She also founded Corallista, a Mumbai-based beauty and cosmetics blog with makeup tutorials and skincare tips.
Share your thoughts
How did you like our list of the top 10 luxury influencers? Tell us who you liked the most by dropping a comment below. We also appreciate your feedback and welcome any queries.
You can also read about the Hobo Video’s lists of:
1. The top 10 female influencers
2. The top 10 CGI influencers
3. The top 15 fitness influencers
4. The top 12 beauty influencers
5. The top 20 travel influencers
6. The top 10 parenting influencers
7. The top 10 gaming influencers
8. The top 10 gaming influencers in India
9. The top 10 automotive influencers.
