Why Does Editing a YouTube Comment Remove the Creator’s Like?
You typed a comment, fixed one typo, and the YouTube comment like from your favourite creator vanished. It happens to almost everyone at some point. One small edit, and that…
The Largest Community of Influencers in India
You typed a comment, fixed one typo, and the YouTube comment like from your favourite creator vanished. It happens to almost everyone at some point. One small edit, and that…
Puducherry looks made for the camera. Yellow colonial walls, quiet beach roads, and cafe courtyards fill feeds every single day. Visitors post it, and locals post it better. That is…
Shimla sells itself, and creators know it. Every summer, the Ridge, the Mall Road cafes, and the pine-covered slopes fill up with tourists holding phones. Locals hold phones too, and…
If at any time you have entered a password and received requests to enter a code, give a finger print, or tap your mobile phone, you have experienced MFA. The…
Every founder faces the same dilemma eventually. There are fifty metrics on the dashboard, there is no consensus in the team on what metric matters, and nobody is sure. Downloads…
Let’s be honest for a second. If you run a brand in India right now, you’re probably tired of watching competitors flood Instagram with creators who somehow make a sponsored…
Why does a stranger’s shaky Instagram review talk a customer into buying, while a lakh-rupee TV ad can’t? I’ve sat in enough brand strategy meetings in Mumbai and Bangalore to…
You see three letters on a screen, a form, or an ad report, and you wonder what they mean. VTC is one of those confusing short forms. Depending on where…
Picture this. Your brand launches a new product, and nobody notices. Meanwhile, one YouTube creator reviews a similar item and gets lakhs of views overnight. That gap is exactly why…
Ask any Nepali teenager who they watch, and you’ll get a long list. Gamers, singers, comedians, maybe a doctor or two. Ten years ago, that answer would’ve looked very different.…