2025 Survey: How Indian Gen Z Shops on Instagram & YouTube
Introduction: The Rise of Social Shopping in India In 2025, how Indian Gen Z shops on Instagram & YouTube is shaping the future of e-commerce. Forget traditional search bars or…
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Real Results: How 25 Brands Got 3x Conversions Using UGC
1. Introduction: Why Brands Are Racing Towards UGC User-generated content (UGC) has quietly transformed from a trendy idea into a full-scale brand strategy. In today’s fast-paced digital world, brands that…
72% of D2C Founders Say UGC Helped Cut CAC: Here’s How
Introduction: A Wake-Up Call for D2C Founders in 2025 If you’re building a D2C brand in India, here’s a truth bomb: 72% of D2C founders say UGC helped cut CAC…
We Studied 300 Viral Reels — Here’s the Secret Behind Them
1. Introduction: Why Understanding Viral Reels Is the New Goldmine Instagram Reels have become the heartbeat of short-form content in India. With billions of daily views and thousands of new…
Do Celebrity Endorsements Still Work?
Introduction: The Celebrity Endorsement Dilemma in India In India, celebrity endorsements have long been a cornerstone of brand marketing. From Amitabh Bachchan to Virat Kohli, stars have sold everything from…
UGC or Influencer Ads? Insights from 1,000 Campaigns
1. Introduction: The Rising Tug-of-War in Digital Advertising In 2025, digital marketing is experiencing a major shift. Brands are debating one crucial question more than ever before—UGC or Influencer Ads?…
Top Programmatic Advertising Agency in India (2025)
Introduction: The Rise of Programmatic in India In 2025, programmatic advertising is no longer an emerging trend—it’s the backbone of digital ad strategy. Every modern brand, from startups to legacy…
10 Brilliant Programmatic Advertising Examples from 2025
Introduction In 2025, brands are rewriting the rulebook on how to make ads that don’t just catch eyes but drive real results. Among all ad formats, programmatic advertising has emerged…