The Largest Community of Influencers in India
Introduction: The Whitepaper Problem In the B2B world, whitepapers have long been the holy grail of content marketing. They reflect expertise, convey complex ideas, and establish authority. But here’s the…
1. Introduction: The Indian App That Gets It Right In a country buzzing with digital activity, Swiggy’s app notification system has quietly emerged as one of the smartest tools in…
1. Introduction: Why Ecommerce Service Providers Are the Backbone of D2C Growth in India The Indian D2C (Direct-to-Consumer) boom is unstoppable. With over 800 D2C brands launched in India in…
Introduction: Why Facebook Ads Still Matter in 2025 Digital marketers in India are doubling down on Facebook, even in 2025. Despite growing competition from Instagram, YouTube Shorts, and influencer campaigns,…
1. Introduction: Why Swiggy’s Marketing Strategy Matters for D2C Brands In India’s buzzing food-tech space, Swiggy’s marketing strategy stands out as a powerful case study for D2C founders. From their…
1. Introduction: The Evolution of Luxury Marketing in India Luxury marketing has never been more dynamic than it is in 2025. In India, this niche segment has matured into an…
1. Introduction: What Are Smart Ambush Campaigns? Smart Ambush Campaigns are creative, cost-effective marketing tactics where a brand cleverly associates itself with a high-visibility event without official sponsorship. Unlike traditional…
Customer acquisition costs (CAC) have always been a pain point for e-commerce brands. Especially in the highly competitive Indian ecommerce space, brands often burn through budgets without getting equivalent returns.…
1. Introduction: The Rise of Smarter Email Marketing Tools in India Email marketing has always been a lifeline for startups trying to stretch every rupee. But as Indian startups grow…
1. Introduction: Understanding the Buzz Around Ambush Marketing In the ever-competitive landscape of branding and marketing, companies constantly look for new ways to capture attention. One such unconventional tactic is…