The Largest Community of Influencers in India
Introduction: The glass-walled meeting room at a Mumbai marketing agency felt unusually tense that morning. A dozen people sat around the table, each tapping their pens or scrolling through half-baked…
Introduction: When marketers talk about online shifts, they often think of big trends that start on global platforms and change how people behave. Breaking Down the Mormon MomTok Trend for…
Introduction: The morning sun filters through the jasmine-scented air of Chennai. Kavya sips her filter coffee, scrolling through Instagram, when she pauses. On her screen, a local influencer, Vidya, is…
Introduction It’s 4 AM in Delhi. The streets are quiet, but behind the glowing screens of thousands of ecommerce dashboards, the city is alive. Black Friday is coming, and for…
1. Introduction User-generated content (UGC) marketing is reshaping affiliate strategies in India. Traditional ads are often overlooked or distrusted, but UGC brings real consumer voices into the spotlight. When affiliates…
Introduction: Understanding Growth Marketing Businesses today can’t just rely on flashy ads or broad campaigns anymore. The market is relentless, fast-paced, and brutally competitive. That’s where growth marketing steps in.…
Introduction: Scroll through your Instagram feed for just five minutes, and it’s inevitable—you’ll stumble upon a video of someone using a product you’ve been curious about. It doesn’t feel like…
Introduction: Why LinkedIn Became the New Boardroom of India’s B2B World If you work in B2B, you’ve already felt the shift. Sales cycles are longer. Decision-makers are tired of cold…
1. Introduction For D2C brands today, choosing the right growth engine is critical. Many founders ask: should we focus on affiliate + influencer models, or pick one? With rising ad…
Introduction Family influencers have shaped online culture for more than a decade, but How Family Influencer Content Evolved After Mormon MomTok became one of the biggest turning points the industry…