Breaking Down MAC’s Multi-Channel Beauty Strategy
MAC multi-channel strategy has earned its spot as one of the most reliable playbooks in beauty marketing. Indian shoppers don’t follow a straight path anymore. They bounce around. They want…
The Largest Community of Influencers in India
MAC multi-channel strategy has earned its spot as one of the most reliable playbooks in beauty marketing. Indian shoppers don’t follow a straight path anymore. They bounce around. They want…
MAC has carved out a strong identity in the global beauty space by combining artistry, inclusivity and bold product storytelling. When you break down MAC Cosmetics Marketing, you’ll notice a…
Introduction: If you scroll through TikTok long enough, one community stops you, confuses you, entertains you, and then pulls you deep into influencer drama you never saw coming — Mormon…
The debate around infomercial vs demonstration comes up often today because brands need formats that feel natural, show value clearly, and influence buying decisions. Many marketers still blend these two…
If you grew up watching late-night TV or browsing YouTube for honest product reviews, you probably have a vague idea of what an infomercial is. But the truth is, the…
The noise around the Ranbir Kapoor Animal hype didn’t grow—it exploded. One teaser after another pushed people into speculation mode. Posters stirred reactions, and random conversations at tea stalls carried…
Introduction Social platforms have changed how we consume entertainment. Today, the most engaging content comes not from brands or celebrities alone but from creator pairs who share their real relationships…
1. Live-Action vs Animation: Why Animation Wins in Digital Campaigns Live-action ads have their place, but they cost more, require complex production and allow limited creative expression. Animation, on the…
Introduction Film promotion has changed forever in India. Theatrical posters and newspaper ads are no longer enough. Every film now needs digital buzz, influencer campaigns, fast PR, and content strategies…
Influencer marketing boosts brand awareness by connecting brands with audiences in a personal, relatable way. In a crowded digital space, where consumers are constantly bombarded with ads, influencers help create…