Which one is better: Barter vs Paid deal?
When influencers and brands work together, they often have to decide how they will get paid. Two common ways to do this are through barter deals or paid deals. But…
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Tips and tricks of creating engaging Thumbnails
Thumbnails are the first thing people see when they come across a video on platforms like YouTube. They are small pictures that give viewers an idea of what the video…
Income of Nano, Micro, Macro, Mega and Celeb Influencers, India 2024
In 2024, influencer marketing has become a big part of how brands reach people in India. Many individuals have turned their social media platforms into earning sources. Whether you are…
Do Hashtags work and does it effect Instagram anymore?
Hashtags have been a big part of Instagram for many years. They help people find content they are interested in and help brands reach more people. But today, many people…
How Gen Z is shaping the future of Digital Marketing.?
Gen Z, or people born between 1997 and 2012, are changing how we think about digital marketing. This generation has grown up with technology and social media, which makes them…
The importance of Authenticity of Influencers in Influencer marketing.
In today’s digital world, influencer marketing has become a powerful tool for brands. However, one key element determines the success of these campaigns: authenticity. Let’s dive into why authenticity matters…
How to set your niche/target audience?
Setting your niche and target audience is crucial for effective marketing and content creation. It helps you focus your efforts and connect with the right people. Here’s how to define…
How to make engaging content for brands promotions?
Creating engaging content is crucial for brand promotions. Good content grabs attention and keeps people interested. In this article, we will explore how to make content that stands out. We…
Future of Influencer Marketing in 2024
Influencer marketing has grown into a powerful tool for brands in the last few years. As we head into 2024, it’s clear that influencer marketing will continue to play a…
How to optimize your content for better visibility on Google as a consumer brand
In today’s digital world, having a strong online presence is key for any consumer brand. But just creating content isn’t enough. You need to ensure that people can find it…