Dyson’s Marketing Strategy: How Innovation Fuels Loyalty
Introduction When you hear Dyson, what pops into your mind first? For many people, it’s the iconic futuristic vacuum cleaner. For others, it’s the sleek hair styling tools that dominate…
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Trend analysis: “Are QR Codes Dead? Do People Still Use QR Codes?”
Introduction Over the past decade, QR codes have gone from curious tech novelty to a staple of daily life. From restaurant menus to event tickets and payment gateways, they were…
Segmentation 3 Ways with Big Brand Examples
Introduction In today’s noisy and fast-moving marketplace, no brand can succeed with a cookie-cutter approach. Audiences crave recognition, relevance, and cultural connection. They want to feel like a brand understands…
Growth Marketing: The Skills and Frameworks You Need
Introduction If you’ve ever wondered why some startups skyrocket while others flounder, the answer often lies in one thing: growth marketing. Traditional advertising and static campaigns just don’t cut it…
The Ultimate Guide to TikTok Marketing
Introduction TikTok isn’t just an app, it’s a cultural phenomenon reshaping how brands talk to audiences. If you think posting random videos will cut it, think again. This Ultimate Guide…
13 Top Leadership Skills for Modern Founders
Introduction Leadership isn’t just about assigning tasks or approving budgets, it’s about inspiring people, navigating chaos, and turning ideas into lasting impact. For founders, mastering the Top Leadership Skills for…
Top 10 Hackathon Ideas for Founders
Introduction Hackathons are not just coding marathons, they are living labs of creativity. For founders, joining a hackathon can ignite ideas, test prototypes, and spark connections that matter. If you’ve…
106 Must-Know Startup Statistics for 2025
Introduction India’s startup ecosystem is no longer just a talking point, it’s a movement. Every chai shop conversation or late-night hostel chat seems to have one thing in common: someone…
SMM in Digital Marketing: Full Form, Uses & Benefits
Introduction Digital marketing isn’t a “nice-to-have” anymore; it’s the very oxygen most brands breathe. And among the many weapons in the digital toolkit, SMM in digital marketing has turned into…
The Father of Digital Marketing: How It All Started
Introduction When you hear the title Father of Digital Marketing, the mind immediately jumps to Philip Kotler. Often celebrated as the Father of Modern Marketing, Kotler’s insights didn’t just influence…