How Packaging Redesign Increased a Brand’s Shelf Pickup Rate
1. The Turning Point: When Haldiram’s Realised Packaging Needed to Grow With the Brand In 2021, Haldiram’s found itself at a strange crossroads. The brand was loved across India, yet…
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Top Cooking Influencers You Should Know
Introduction The digital age utterly bulldozed how we learned to cook. Who actually relies on dusty cookbooks or secretive, whispered family techniques anymore, right? We simply turn to our screens…
Top Global Marketing Agencies to Know in 2025
Introduction When a brand dreams big, it must look far beyond its local market. Consequently, success on the world stage requires partners who truly understand the global game. Therefore, choosing…
Who Is an Influencer? A Simple Guide to Social Media Influencers
The idea of the social media influencer meaning is very different from what it used to be a few years ago. Today, we see influencers everywhere, shaping how we shop,…
How Creative In-Gym Placements Increased Supplement Sales
Introduction Finding the right way to influence buying decisions inside a gym is not guesswork anymore. Many fitness brands discovered that small but creative in-gym placements can shift how people…
How Influencer-Led Sampling Boosted Trial and Conversion
Introduction: There’s a quiet revolution happening in India’s marketing world. A world where a simple free product sent to the right hands can spark conversations, create trust, and turn curiosity…
Top Trending Facebook Hashtags for Viral Reach in 2025
Facebook might not be the shiny new platform in 2025, but it remains one of the most powerful digital spaces for Indian brands, creators, and small businesses. With more than…
How a Local Gym Boosted Walk-Ins With Smart On-Ground Branding
At a time when fitness brands spend heavily on digital campaigns, one local fitness center took a different path. Instead of pouring all its budget into online ads, it focused…
Master Influencers: ↑ Reach & ↑ ROI Today
1. Introduction For Indian brands aiming for measurable growth, using top influencers boost ROI is a strategic necessity. In a landscape crowded with social content, follower counts alone no longer…
10 Cost-Effective School Branding Ideas for Small Institutions
Introduction: When I first sat down with Ms. Mehta, the principal of a small school tucked away in a tier-2 city of India, she confessed how overwhelmed she felt. Her…