Creative Banner & Social Ads for Independence Day
Independence Day creative ads decide whether a brand feels meaningful or forgettable on 15 August. In India, this day is emotional before it is commercial. People do not scroll casually.…
advertising
5 New Year Advertising Mistakes to Avoid
Why New Year Ads Disappoint More Than Brands Admit Every January, marketing teams walk in with fresh budgets and big expectations. On paper, everything looks right. New creatives, new plans,…
Creative Bus Shelter Branding Ideas to Capture Attention
Walking through busy Indian streets, you might think outdoor ads are fading into the background. Phones dominate attention, and most people barely glance at their surroundings. Yet, bus shelter advertising…
Common Brochure Mistakes and How to Avoid Them
Brochures have been a trusted marketing tool for decades. They allow businesses to present products, services, and brand identity in a compact yet creative format. However, many companies unknowingly avoid…
The ROI of UGC Ads vs Branded Ads: Data You Can’t Ignore
In today’s digital-first economy, brands in India and across the globe are spending more than ever on online advertising. But the real question is this: where should this money go…
Broadcast Advertising for Indian Beauty & FMCG Brands
1. Introduction: Why Broadcast Advertising Still Matters in 2025 Broadcast advertising for Indian brands isn’t just surviving — it’s evolving. Despite the digital boom, traditional media like television and radio…
7 Key Principles When Designing Mobile Advertising Campaign
In a world where attention spans are shrinking and mobile screens dominate eyeballs, when designing mobile advertising campaign strategies, one must not merely follow trends — but build on timeless…
7 Common Paid Search Mistakes and How to Fix Them
Paid search advertising is one of the fastest ways to drive targeted traffic. But if not executed correctly, it can quickly burn through your budget. Most marketers unknowingly fall into…
Is Broadcast Advertising Still Worth It in 2025?
1. Introduction: Is Broadcast Advertising Dead or Just Evolving? Broadcast advertising has been the backbone of brand promotion in India for decades. From iconic jingles on the radio to memorable…
Paid Search Advertising: 2025 Guide for Startups
In today’s startup ecosystem, gaining visibility isn’t just about having a great product. It’s about being seen, clicked on, and remembered. That’s where Paid Search Advertising comes in. In 2025,…