The Deinfluencer Trend: What Indian Brands Can Learn and Implement
Have you heard about the deinfluencer trend? It’s something exciting happening in the world of social media! This trend encourages people to buy less and think more about what they…
brand
FMCG Sector Leads the Way in Influencer Marketing: Key Insights from Dentsu India
The Fast-Moving Consumer Goods (FMCG) sector is leading the way in influencer marketing! Brands use influencer marketing to tell more people about their products. You might have seen influencers talk…
The Role of Influencers and Content in Building Strong Brands
Influencer marketing is changing the way brands connect with us. When you hear your favorite YouTuber talk about a new toy or see a popular Instagrammer wearing cool clothes, you’re…
The Growing Trend of Brands Investing in Regional Influencers: A Look Ahead to 2024
In recent years, we have seen a big change in how brands advertise their products. One exciting trend is that many brands are now investing in regional influencers. These are…
How Lay’s Revived Its Original Magic Masala Flavor Through Strategic Influencer Collaboration
Lay’s is a well-known brand that makes tasty potato chips. One of their most popular flavors is Magic Masala. This flavor has a special mix of spices that many people…
Case Study: Aashirvaad Collaboration with Mom Influencers Reaches 8.8 Million Users
In the world of marketing, brands are constantly seeking innovative ways to connect with their customers. One successful method that has gained traction is influencer marketing. In this discussion, we…
India’s Influencer Marketing Industry Projected to Reach INR 3,375 Crore by 2026: Key Insights and Trends
India’s influencer marketing industry is growing fast! Experts say it will reach INR 3,375 crore by 2026. This is a big number, and it shows how important influencers are in…
Sunil Narula Discusses Panasonic Life Solutions India’s Influencer-Driven Marketing Strategy to Engage Consumers
Sunil Narula from Panasonic Life Solutions India is excited about how influencer marketing helps his company connect with more people. Influencer marketing is a way for brands to reach out…
A Guide For Brands
Brand Learnings
Growth Case Studies
Influencer Marketing Strategies
News and Trends
How Tic Tac Used Influencer Collaborations and a Catchy Jingle to Connect with Gen Z, Garnering 620 Million Impressions
Tic Tac, the popular mint brand, became a huge hit among young people called Gen Z. But how did they do it? The answer is simple: they used influencer marketing,…
How Micro-Influencers are Transforming Brand Loyalty Programs in Influencer Marketing
Have you ever heard of micro-influencers? These are special people who have a smaller but very dedicated group of followers on social media. Micro-influencers are changing how brands build loyalty…