Full-Service Agency vs. Specialized Agency
Introduction Marketing today is a whirlwind of choices, challenges, and opportunities. When it comes to picking an agency partner, the debate between a Full-Service Agency vs. Specialized Agency is more…
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Brand-Influencer Collaboration Report 2025
Introduction Brand-Influencer Collaboration Report 2025 drops us into a world where the influencer ecosystem in India has exploded into something both massive and nuanced. We’re talking ₹3,600 crore in influencer…
What Is Market Mix Modelling? Beginner’s Guide
Understanding how different marketing channels contribute to sales is one of the biggest challenges for brands today. With so many online and offline touchpoints—from TV ads and social media campaigns…
How CRM Software Improves Customer Retention
Introduction In the fierce world of business, keeping customers around has become a tricky art. Companies are beginning to realize that gaining a new customer costs almost five times more…
Case Studies of Successful Female TikTok Campaigns
1. Introduction: The Rise of Female Power on TikTok In just a few years, TikTok has evolved from a niche video app into one of the most influential platforms shaping…
Regional Language Influencer Marketing Report 2025
Introduction India’s digital landscape is shifting, and regional language influencer marketing is at the forefront of this change. Brands can no longer depend solely on English campaigns. Audiences increasingly expect…
B2B Influencer Marketing Mistakes Brands Make In Hiring Agencies
1. Introduction – The Rise of B2B Influencer Marketing in India In the last five years, B2B influencer marketing has transformed from a niche experiment into a powerful growth engine…
The Future of Product Placement Advertising — Industry Trend
Introduction Media is evolving faster than ever, and with it, the way brands reach audiences is transforming. The future of product placement advertising is far more than simply spotting a…
Future of B2B Influencer Marketing in India — Industry Forecast
1. Introduction — The Changing Face of B2B Influencer Marketing in India B2B marketing in India has undergone a remarkable transformation over the last decade. Once limited to cold calls,…
What Is Product Placement in Advertising?
Introduction In a crowded market where consumers scroll past traditional ads, brands must find ways to integrate themselves naturally into content. Product placement in advertising is one of the most…