How to Collaborate with Anushka Sen for Campaigns
1. Introduction: Why Anushka Sen is the Go-To Celebrity Influencer In the crowded Indian influencer space, one name consistently stands out — Anushka Sen. At just 22 years old, she…
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How Search Engine Marketing Firms Are Adapting to AI
Introduction: The AI Tsunami in Search Marketing Search Engine Marketing (SEM) is undergoing its most dramatic transformation in two decades. The rise of AI-first search engines and rapid search engine…
What Is Performance-Based Marketing? A Beginner’s Guide
1. Introduction: What is Performance-Based Marketing? In the fast-moving world of digital advertising, brands no longer have the luxury to spend blindly. Performance-based marketing has emerged as a smarter alternative.…
Best Search Engine Marketing Companies in India (2025 List)
Introduction Search Engine Marketing (SEM) has become the backbone of digital visibility in India’s competitive online space. Whether you’re a startup trying to generate leads or a legacy brand boosting…
Secrets of Scaling ROAS with Performance Partnerships
Introduction Scaling ROAS (Return on Ad Spend) is no longer just about dumping money into ads and expecting results. Today, Indian brands—especially D2C startups—are turning to performance partnerships to fuel…
Top SEM Trends: Ads in AI Overviews and Chatbot Results
Introduction: Why SEM Needs a Rethink in 2025 The digital marketing world is shifting faster than ever, and Search Engine Marketing (SEM) is right at the centre of it. Traditional…
How Hobo.Video Enhances Traditional Broadcast Campaigns
1. Introduction: The Evolution of Broadcast Marketing in India Traditional media has always held a stronghold in Indian households. From prime-time TV ads to regional language broadcasts, the reach of…
Fixed Fee vs Performance-Based Marketing: Which Wins ROI?
Introduction: The ROI Debate That Every Brand Must Face Whether you’re a startup or a scaled D2C business, you’ve likely faced this dilemma: Fixed Fee vs Performance-Based Marketing — which…
UGC in Performance Marketing: Why It’s Driving 3x Conversions
In India’s ever-evolving digital space, UGC in performance marketing has become a game-changer for D2C and digital-first brands. What was once a secondary tactic is now a primary driver of…
Broadcast Advertising for Indian Beauty & FMCG Brands
1. Introduction: Why Broadcast Advertising Still Matters in 2025 Broadcast advertising for Indian brands isn’t just surviving — it’s evolving. Despite the digital boom, traditional media like television and radio…