Influencer Marketing Case Study: Lay’s #SmileDekeDekho Ad Campaign
Almost every young teenager has dreamt of being famous; of being an influencer. Some young ones have succeeded in becoming one and been the face of fashion brands, beauty brands,…
influencer marketing
Case Study Of Sleepwell’s Influencer Marketing Campaign Strategy In India for 2021
Sleepwell has been awarded “India’s Most Trusted Brand” by India Today, in 2020. Sleepwell’s marketing campaign is the best example of a successful influencer marketing strategy. The campaign aims to…
Simple Ways To Build Relationships With Social Media Influencers
Has there ever been a time when you purchased something because a close friend or someone who is a mentor figure to you used that product? All of us would…
ASCI Guidelines For Influencer Advertising Applicable From 15th April 2021
“Social media is not a media. The key is to listen, engage, and build relationships.” The influencers have been actively carrying the marketing messages of the brands to the ultimate…
How To Find Nano And Micro-Influencers For Your Brand
Who are nano and micro-influencers? Nano and micro-influencers are social media influencers with a lesser number of followers. Nano influencers are influencers with less than 1K followers. Usually, nano influencers…
How Entrepreneurs And Influencers Contribute To Brand Building
Today’s business landscape has been changed in every possible aspect with the Internet being the centre of almost every business. Right from producing or generating content/goods to marketing and selling…