Food & Beverage Brands That UGC Creators Boost Online
Food and beverage brands using UGC are changing the way people connect with food, restaurants, and beverage labels online. With more than 4.6 billion social media users worldwide, the power…
influencer marketing
Indian Beauty Brands That UGC Creator loves
The Indian beauty industry has transformed rapidly in the past decade. With consumers trusting real people over polished ads, Indian beauty brands using UGC have found new ways to grow.…
Best Growth Marketing Agency in india, 2025 Guide
The Indian business world in 2025 is no longer running on just traditional marketing. Brands today need more than good ads; they need sharp, data-backed strategies that actually convert. That…
The Economics of Influencers: Lower Costs, Higher Returns
Introduction Social media has completely reshaped marketing strategies in India. Economics of influencers: Lower Costs, Higher Returns is now a tangible reality for brands looking to stretch every marketing rupee.…
What is Growth Marketing vs Traditional Marketing?
Growth Marketing vs Traditional Marketing is a question most businesses face today, especially in India’s fast-changing digital world. While traditional marketing still has a strong presence, growth marketing has become…
70% of Brands Set to Boost Influencer Budgets in 2025
1. Introduction: Why Brands Are Boosting Influencer Budgets In recent years, influencer marketing has grown from an experimental digital strategy to a central pillar of modern brand campaigns. As we…
Top Campaigns by Ajnaz Manzoor You Should Know
In the dynamic world of influencer marketing, Ajnaz Manzoor has carved a niche for himself with campaigns that resonate deeply with audiences. Influencer marketing in India is projected to reach…
How Kilo Health Scaled with Influencer Marketing
Introduction: The Rise of Kilo Health’s Influence The healthtech wave isn’t a quiet ripple anymore—it’s a tidal shift. Among the names riding it high, Kilo Health stands out, and not…
Influencer Funnels: TOFU, MOFU & BOFU Strategies Explained
Introduction In the whirlwind of India’s social media boom, brands are scrambling to turn followers into loyal customers. Influencer Funnels: TOFU, MOFU & BOFU Strategies Explained breaks down exactly how…
Influencer Marketing for Niche Platforms: Case Studies & ROI
Introduction Influencer marketing in India has gone far beyond celebrity shoutouts on Instagram or big-budget YouTube plugs. What truly works today is trust—and that’s where micro-influencers, nano-influencers, and creators within…