Fashion Brands That UGC Creators Put on the Map
User-generated content has redefined how fashion thrives in India and across the world. Today, the biggest fashion brands using UGC are not just relying on glossy ads or celebrity endorsements.…
influencers
Food & Beverage Brands That UGC Creators Boost Online
Food and beverage brands using UGC are changing the way people connect with food, restaurants, and beverage labels online. With more than 4.6 billion social media users worldwide, the power…
Indian Beauty Brands That UGC Creator loves
The Indian beauty industry has transformed rapidly in the past decade. With consumers trusting real people over polished ads, Indian beauty brands using UGC have found new ways to grow.…
The Economics of Influencers: Lower Costs, Higher Returns
Introduction Social media has completely reshaped marketing strategies in India. Economics of influencers: Lower Costs, Higher Returns is now a tangible reality for brands looking to stretch every marketing rupee.…
70% of Brands Set to Boost Influencer Budgets in 2025
1. Introduction: Why Brands Are Boosting Influencer Budgets In recent years, influencer marketing has grown from an experimental digital strategy to a central pillar of modern brand campaigns. As we…
5 Signs Your TikTok Influencer May Have Fake Followers
TikTok has become one of the biggest platforms for influencer marketing in India. Brands across sectors now collaborate with TikTok creators to connect with younger, digital-savvy audiences. However, with this…
Influencer Funnels: TOFU, MOFU & BOFU Strategies Explained
Introduction In the whirlwind of India’s social media boom, brands are scrambling to turn followers into loyal customers. Influencer Funnels: TOFU, MOFU & BOFU Strategies Explained breaks down exactly how…
How to Improve Campaign ROI Using Instagram Engagement Metrics
1. Introduction: Why Instagram ROI Is the Marketer’s True North Let’s be honest—nobody in marketing cares about follower counts anymore. They’re fluff, vanity, and at best, a weak bragging right.…
Influencer Marketing for Niche Platforms: Case Studies & ROI
Introduction Influencer marketing in India has gone far beyond celebrity shoutouts on Instagram or big-budget YouTube plugs. What truly works today is trust—and that’s where micro-influencers, nano-influencers, and creators within…
Top TikTok Fake Follower Checker Tools in 2025
TikTok has become the beating heart of short-form content, with millions of creators shaping trends, culture, and even shopping choices. Yet, as brands invest heavily in TikTok influencer campaigns, one…