7 Content Ideas to Get on the FYP Consistently
Introduction: Why Consistency on TikTok FYP Matters Going viral once on TikTok can feel like winning the jackpot. But sustaining that momentum? That’s the real test of skill. Many creators…
Marketing
Influencer Rate Card Tips for 2025
Introduction – Why Influencer Rate Cards Matter More Than Ever in 2025 If you’ve spent even a few months in the influencer marketing India space lately, you’ll know that rate…
How Brands Can Use Gym Captions for Fitness Marketing
Introduction to Gym Captions in Fitness Marketing Let’s be honest — in today’s fitness marketing world, a picture alone rarely seals the deal. Yes, a ripped physique or a perfectly…
Top 10 CRM Software in India for 2025
In 2025, the Indian market is witnessing a dynamic shift in customer relationship management (CRM) solutions. Businesses, ranging from startups to large enterprises, are increasingly adopting CRM software to streamline…
Full-Service Agency vs. Specialized Agency
Introduction Marketing today is a whirlwind of choices, challenges, and opportunities. When it comes to picking an agency partner, the debate between a Full-Service Agency vs. Specialized Agency is more…
Brand-Influencer Collaboration Report 2025
Introduction Brand-Influencer Collaboration Report 2025 drops us into a world where the influencer ecosystem in India has exploded into something both massive and nuanced. We’re talking ₹3,600 crore in influencer…
What Is Influencer Seeding? Complete Guide
Introduction – The Growing Buzz Around Influencer Seeding in 2025 If you’ve been anywhere near the influencer marketing scene in India lately, you’ve probably heard the phrase influencer seeding being…
What Is Market Mix Modelling? Beginner’s Guide
Understanding how different marketing channels contribute to sales is one of the biggest challenges for brands today. With so many online and offline touchpoints—from TV ads and social media campaigns…
Measuring ROI in Social Media Campaigns
Introduction Social media isn’t just a marketing fad anymore—it’s the lifeline of modern business in India. Yet, many brands still struggle with ROI in Social Media Campaigns. Money is poured…
How CRM Software Improves Customer Retention
Introduction In the fierce world of business, keeping customers around has become a tricky art. Companies are beginning to realize that gaining a new customer costs almost five times more…