The Largest Community of Influencers in India
Introduction: The Marketing Tug-of-War for D2C Brands In India’s rapidly evolving digital marketplace, D2C (Direct-to-Consumer) brands are constantly exploring the best tools to stand out. Two prominent contenders dominate paid…
1. Introduction: The New Age D2C Playbook In today’s hyper-connected world, Direct-to-Consumer (D2C) brands are rewriting the marketing rulebook. The new-age Indian consumer is no longer just watching TV or…
Introduction: Why SEM Campaign Optimization Needs More Than Just Budget Running a search engine marketing campaign is like investing in the stock market—your returns depend on strategy, not just spending.…
Introduction: Why Brands Still Invest in Broadcast Advertising Despite the boom of digital ads, broadcast advertising still drives mass impact in India. Whether it’s a 30-second TV spot during IPL…
India’s digital advertising ecosystem is evolving at a breakneck speed. At the core of this transformation lies one of the most powerful tools in modern advertising — Programmatic Ad Campaigns…
1. Introduction: Why Brands Are Racing Towards UGC User-generated content (UGC) has quietly transformed from a trendy idea into a full-scale brand strategy. In today’s fast-paced digital world, brands that…
Introduction: The Celebrity Endorsement Dilemma in India In India, celebrity endorsements have long been a cornerstone of brand marketing. From Amitabh Bachchan to Virat Kohli, stars have sold everything from…
Introduction: The Rise of Programmatic in India In 2025, programmatic advertising is no longer an emerging trend—it’s the backbone of digital ad strategy. Every modern brand, from startups to legacy…
1. Introduction to Formats for Programmatic Campaigns Programmatic advertising has taken digital marketing to the next level. At its core lies the use of intelligent ad formats that ensure your…
Introduction In 2025, brands are rewriting the rulebook on how to make ads that don’t just catch eyes but drive real results. Among all ad formats, programmatic advertising has emerged…