The Largest Community of Influencers in India
1. Introduction: Why Swiggy’s Marketing Strategy Matters for D2C Brands In India’s buzzing food-tech space, Swiggy’s marketing strategy stands out as a powerful case study for D2C founders. From their…
1. Introduction: The Evolution of Luxury Marketing in India Luxury marketing has never been more dynamic than it is in 2025. In India, this niche segment has matured into an…
1. Introduction: What Are Smart Ambush Campaigns? Smart Ambush Campaigns are creative, cost-effective marketing tactics where a brand cleverly associates itself with a high-visibility event without official sponsorship. Unlike traditional…
Customer acquisition costs (CAC) have always been a pain point for e-commerce brands. Especially in the highly competitive Indian ecommerce space, brands often burn through budgets without getting equivalent returns.…
1. Introduction: The Rise of Smarter Email Marketing Tools in India Email marketing has always been a lifeline for startups trying to stretch every rupee. But as Indian startups grow…
1. Introduction: Understanding the Buzz Around Ambush Marketing In the ever-competitive landscape of branding and marketing, companies constantly look for new ways to capture attention. One such unconventional tactic is…
1. Introduction: Why LinkedIn Is the New Hub for UGC LinkedIn isn’t just a job portal anymore; it’s a powerful storytelling platform. Especially for Indian brands, it’s become a playground…
1. Introduction: Ecommerce Apps are the Lifeline of Indian SMBs in 2025 If you’re a small business owner in India, chances are you’re already relying on ecommerce apps to survive…
Introduction In the fast-moving, ultra-competitive fashion industry, staying ahead of the curve is no longer optional. It’s a necessity. For every clothing brand founder, building a sustainable and profitable label…
B2B marketing is evolving rapidly, and one trend stands out in 2025: the power of storytelling for B2B brands. It’s no longer just about features or cost-saving benefits. It’s about…