Fashion in India has shifted from glossy magazine covers to Instagram feeds and YouTube channels, where creators drive conversations about style, grooming, and individuality. Today, Male Indian Fashion Influencers inspire millions of young men to experiment with their looks, blend tradition with modernity, and embrace grooming as part of daily life. According toStatista,with the men’s apparel market in India expected to grow to INR 3.3 trillion by 2028, these influencers hold more cultural and commercial power than ever.

From streetwear trendsetters to grooming mentors, these style icons are reshaping how Indian men approach fashion. In this article, we explore the Top Male Indian Fashion Influencers who are setting trends in 2025 and why following them can elevate your style game.

1. Understanding the Rise of Male Indian Fashion Influencers

1.1 Why Men’s Fashion Influencers Are Becoming Style Icons

Men’s style in India is no longer limited to kurtas or office wear. Today, Best Male Fashion Influencers in India are making fashion inclusive, experimental, and aspirational. Their influence proves that fashion is not just about clothing but about confidence, personality, and lifestyle.

1.2 The Impact of Instagram and Social Media

With short videos, UGC content, and brand collaborations, Indian Instagram Fashion Influencers (Male) have transformed how Indian men consume style content. Over 65% of young Indians rely on social media for fashion inspiration, showing the growing trust placed in these creators.

2. Top 20 Male Indian Fashion Influencers to Watch in 2025

2.1 Karron S Dhinggra (@theformaledit)

Karron S Dhinggrais a lawyer-turned-style influencer known for his dapper formal looks and impeccable grooming tips. His platform blends fashion advice with lifestyle hacks, making him a go-to figure for professionals. He collaborates with top luxury brands and often shares insights on styling suits, watches, and shoes. Beyond style, his content inspires men to embrace confidence in both personal and professional settings. His consistency has made him a benchmark for men’s fashion content in India.

2.2 Usamah Siddique (@usamahsiddiquee)

Usamah Siddiqueis celebrated for his versatile looks, ranging from streetwear to ethnic menswear. His approachable style resonates with younger audiences who seek budget-friendly yet trendy outfit ideas. He has worked with brands like Myntra, H&M, and Ajio to highlight everyday fashion inspiration. His creativity lies in mixing colors, layers, and textures to make simple outfits stand out. By balancing relatability and aspirational style, he has created a loyal follower base.

2.3 Tejeshwar Sandhoo (@blueberryblackout)

Tejeshwar Sandhoois known for his edgy editorial fashion content and storytelling through outfits. He often experiments with bold prints, oversized silhouettes, and gender-fluid styling. His Instagram feed feels like a modern fashion magazine for men. Collaborations with luxury fashion houses and grooming brands have made him a trendsetter. His unique aesthetic bridges the gap between global fashion and Indian sensibilities.

Amplify Your Brand,
One Influence at a Time.

Connect with an Expert

2.4 Sarang Patil (@heisgotthestyle)

Sarang Patilis admired for his refined sense of style and minimalistic wardrobe choices. His blog and Instagram focus on grooming tips, styling blazers, and everyday casual wear. Over the years, he has become an influencer who bridges lifestyle, fitness, and fashion. Brands frequently collaborate with him for men’s grooming campaigns. His relatable content has helped him connect with men looking for easy styling tips.

2.5 Shakti Yadav (@thefebruaryboy)

Shakti Yadavis a rising star in men’s fashion, known for his smart-casual approach to styling. His outfits often feature clean lines, sharp tailoring, and seasonal trends. He actively engages with his audience by sharing tips on affordable yet stylish shopping. His presence has made him a voice for young professionals who want to look polished. His steady growth shows how consistency pays off in influencer marketing.

2.6 Riaan George (@riaangeorge)

Riaan Georgeblends luxury fashion with travel and lifestyle, curating content that feels aspirational. His expertise in men’s fashion journalism gives his insights more authority. He has collaborated with international watchmakers, hotels, and premium fashion houses. His posts often feature global fashion trends contextualized for Indian men. His ability to merge travel, lifestyle, and men’s fashion makes him one of the most versatile influencers.

2.7 Abhinav Mathur (@faadu_in)

Abhinav Mathur, also known as Faadu, stands out for his quirky and experimental fashion choices. His bold personality reflects in his styling, which often combines urban aesthetics with traditional elements. He has worked with brands like Adidas, Jack & Jones, and Ustraa. His audience appreciates his authenticity and risk-taking approach to style. He encourages men to step out of their comfort zones.

2.8 Komal Pandey (Male Fashion Collaboration Perspective)

ThoughKomal Pandeyis a female influencer, her collaborations with male creators highlight the evolving space of fashion content. By working with male counterparts, she has helped bring men’s fashion conversations into the limelight. Her collaborations show how cross-gender partnerships expand reach in influencer marketing.Male influencersfeatured alongside her gain exposure to wider audiences. This crossover proves the growing inclusivity in the Indian fashion scene.

2.9 Shubham Saini (@theguyfrombihar)

Shubham Saini is admired for bringing regional representation into mainstream fashion. His content reflects a blend of desi roots with urban styling. He makes fashion approachable for men outside metros. Collaborations with local and national brands strengthen his credibility. He has become an inspiration for small-town youth aspiring to enter the fashion world.

2.10 Pranav Misra (@pranavmisra)

Pranav Misra, co-founder of the fashion label Huemn, doubles as a strong male fashion voice. His personal style often showcases experimental streetwear and bold accessories. His Instagram documents his journey as both a designer and an influencer. He represents the new-age Indian man unafraid of challenging fashion norms. His influence extends from styling to business leadership.

2.11 Santoshi Shetty (Collabs with Male Influencers)

Santoshi Shettyis another female creator who amplifies male influencer collaborations. Her projects often feature male models and influencers in campaigns. These crossovers create space for shared visibility. Male influencers benefit by tapping into her huge following. This highlights the ecosystem of influencer partnerships in Indian fashion.

2.12 Akshay Tyagi (Celebrity Stylist & Influencer)

Akshay Tyagi s a well-known celebrity stylist whose Instagram doubles as an influencer platform. His work with Bollywood stars gives him strong industry credibility. His content mixes behind-the-scenes styling and personal fashion. He often experiments with bold prints, layers, and fusion wear. His expertise makes him a go-to figure for aspiring stylists and fashion enthusiasts.

2.13 Raghavendra Rathore (Designer Influencer)

Raghavendra Rathore, though primarily a designer, influences men’s fashion through his public presence. His signature bandhgala jackets and Indian heritage wear inspire countless men. Raghuvendra’s Instagram and interviews reflect his deep insights into men’s grooming and etiquette. His role as an influencer is tied to redefining Indian luxury fashion. He continues to inspire younger influencers through his craft and style philosophy.

2.14 Jeremy Cabral (@thebombayreporter)

Jeremy Cabral brings fashion journalism to Instagram through his visual storytelling. His style blends casual wear with detailed editorial perspectives. He frequently discusses new launches, grooming products, and seasonal fashion advice. His influence extends from media to digital fashion communities. He is respected for merging journalism credibility with influencer relatability.

2.15 Arjun Kanungo (Musician with Fashion Influence)

Arjun Kanungois primarily a musician but has become a fashion influencer through his distinct style. His stage outfits, casual wear, and grooming routines resonate with fans. Brands often collaborate with him to blend fashion and music culture. His audience admires his effortless cool and authenticity. He shows how celebrities are now shaping influencer-led fashion trends.

2.16 Aashish Sharma (@aashishsharma)

Aashish Sharmais a model-turned-influencer known for his polished editorial looks. His content features fitness, grooming, and styling combined into lifestyle posts. He collaborates with both Indian and global brands to showcase menswear. His sleek photography style sets him apart on Instagram. His persona reflects discipline, fitness, and modern fashion.

2.17 Rishi Raj (Fashion Consultant & Stylist)

Rishi Rajis a fashion consultant whose social media has made him a men’s fashion voice. His posts focus on styling advice for weddings, red carpets, and casual wear. He often collaborates with designers to highlight new menswear trends. His authority comes from years in the fashion industry. His influencer role merges expertise with everyday fashion advice.

2.18 Nikhil Kandhari (@theclassystreet)

Nikhil Kandhariis celebrated for his sophisticated and classy menswear posts. His styling emphasizes blazers, tuxedos, and elegant accessories. He inspires men looking for refined and polished outfits. Collaborations with premium brands highlight his luxury appeal. His brand revolves around sophistication and charm.

2.19 Varun Verma (@varunverma)

Varun Verma, a model and pageant finalist, leverages his fashion-forward looks on Instagram. His style reflects fitness, lifestyle, and modern menswear. He shares tips on grooming and confidence, appealing to a wide audience. His collaborations extend across the fashion and fitness industries. His influence bridges modeling and digital content.

2.20 Aadar Malik (Comedian with Fashion Flair)

Aadar Malik, known as a comedian, also experiments with fashion on his social channels. His quirky styling and humorous take make fashion approachable. He engages audiences who may not follow traditional fashion content. His personality adds freshness to the male influencer scene. His crossover role highlights how diverse backgrounds contribute to fashion influence.

3. Why Male Indian Fashion Influencers Matter in 2025

3.1 Redefining Masculinity

Male influencers are breaking stereotypes by experimenting with style, grooming, and self-expression. They show men that fashion goes beyond functionality and can be empowering. By embracing bold looks and unique styling, they encourage individuality. This evolution of masculinity also boosts confidence in younger audiences. It shows men they can express themselves freely without societal judgment.

3.2 Driving Consumer Behavior

These influencers impact how men shop for clothes, accessories, and grooming products. Their recommendations carry weight because audiences trust their authenticity. This influence extends to both premium and budget-friendly brands. The connection between influencer content and purchasing decisions is stronger than ever. It reflects how digital trust directly translates into sales growth.

3.3 Bridging Global and Indian Styles

Male influencers in India adapt global trends to fit cultural contexts. They mix Western outfits with Indian ethnic wear for unique fusion looks. This cross-pollination creates a more relatable fashion landscape. It also helps Indian brands reach international relevance. Their role ensures Indian men stay fashion-forward while rooted in tradition.

4. Future of Male Fashion Influencers in India

4.1 Rise of Short-Form Video

Platforms likeInstagram Reelsand YouTube Shorts have become game-changers. Male influencers now use these tools to showcase quick styling tips. This format keeps audiences engaged and makes fashion advice more digestible. The rise of short-form videos also creates higher brand engagement. It ensures influencers can reach wider audiences in less time.

4.2 Brand-Influencer Collaborations

Brands increasingly rely on male influencers to market menswear, grooming, and lifestyle products. Collaborations now extend beyond sponsored posts to full-fledged campaigns. This trend builds long-term influencer-brand relationships. Such partnerships create more authentic and sustainable marketing results. It also shows how influencer marketing is becoming central to brand strategy.

4.3 Expanding Into Lifestyle Niches

Many fashion influencers are expanding into travel, fitness, and grooming niches. This diversification makes them more appealing to brands and audiences. It allows them to create holistic lifestyle content. By not limiting themselves to fashion alone, they secure long-term relevance. This multidimensional approach makes influencers cultural icons rather than niche personalities.

5. Fashion Trends Male Indian Influencers Promote in 2025

• Sustainable menswear – 67% of Indians prefer eco-friendly fashion.
• Streetwear dominance – Sneakers, hoodies, and layering are trending.
• Fusion styling – Indian Male Style Icons 2025 mix Nehru jackets with sneakers, creating hybrid looks.

6. Tips for Aspiring Male Fashion Influencers in India

• How to build a personal brand – Consistency and authenticity matter more than trends.
• Where to start – Create UGC content. Platforms like Hobo.Video guides you on how to become an influencer.

Before you go, explore Hobo.Video’s list of top 10 female influencer.Read here.

7. Summary: Key Learnings

1. Male Indian Fashion Influencers redefine men’s style by blending modern and traditional looks.
2. Men’s Style Influencers in India prove that grooming and fashion are interconnected.
3. Top Male Indian Fashion Influencers like Karron, Siddharth, and Usaamah shape trends for 2025.
4. Brands trust Famous Instagram Influencers because of their authentic connections.
5. Hobo.Videosupports influencers and brands with AI UGC strategies.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management for brand growth. Combining AI and human expertise, it delivers maximum ROI.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace reputation management
• Regional and niche influencer campaigns

Trusted by brands like Himalaya, Wipro, Symphony, Baidyanath, and the Good Glamm Group.

Ready to scale your brand?Register with us now.
Looking for paid collabs that actually match your vibe?Start here.