By 2024 influencer marketing has taken off, at least for the really big influencers in India. They need to keep it hip so that they can try to still be cool. Now the pressure is really on the bigger influencers (celebrities and mega creators) to not only entertain their following but to bring value to the brands. And brands are getting pickier and fans are getting sharper. To succeed, influencers must adopt new strategies. Let’s get into the top 9 trends that larger influencers in India must follow in 2024 to keep their advantage in influencer marketing.
1. Focus on Community Building
Community marketing is one of the hottest things for 2024. The “bigger” influencers need to be more about building a community, not just increasing the number of followers. Because when they do that they make diehard fans who believe everything they say. Followers feel more connected when influencers interact directly through comments, polls, and live sessions. Platforms like Hobo.Video encourages this kind of interaction, allowing influencers to collaborate with their followers and build a community. Brands are looking for influencers who can build that connection with their followers. Thus community building is an imperative aspect of brand management and brand authenticity.
2. Leveraging UGC for Engagement
User-generated content (UGC) has become a powerful tool. More popular Indian influencers need to tell their followers to make UGC and do challenges or giveaways. This allows influencers to connect with their followers a little more and it makes it easier for brands to establish that trust with consumers. Like when a mega influencer tells their millions of followers to take pictures with a certain product and use a hashtag.
User-generated content campaigns are good though, they help out the influencers and the brands with their social media marketing and brand campaigns. It has gotten to the point where influencer marketing agencies have made UGC the center of their focus to increase brand engagement, and now social media management has taken a turn towards UGC as a central strategy. The more user-generated content an influencer creates, the more useful they become for the brands.
3. Adopting Meme Marketing
Meme marketing is the new rage in India. Memes are fun, relatable, and easy to share. And 2024 is going to have to start using memes in unique ways because all the big influencers will be too old for the young generation. Memes are a good way to advertise without shoving it down one’s throat. They’re genuine and they’re easily transferable to social media such as instagram and Facebook.
This is one of the influencer marketing tactics that aim to boost engagement. Meme users (which include many popular influencers) can gain exposure without paying for additional advertising. Nowadays companies are paying influencers to make memes that are entertaining and promoting at the same time.
4. Personalizing Content through Data and Research
Now the “bigger” influencers have even more information and data about their followers. This includes demographics, interests, and behaviors. By 2024, influencers need to be utilizing this information to tailor their content. Supporters are more likely to respond to something that seems more customized to their interests. Influencers can do SEO and look up hashtags to make their stuff more accessible.
Brands want their influencers to be able to hit that target audience on the head. With so many influencers saturating the market, being able to use data for content creation gives them a competitive edge and increases their worth when it comes to influencer marketing management.
5. Video Content Dominance on YouTube and Reels
Video content continues to dominate social media. But we’re in 2024 now, and YouTube videos and Instagram Reels are how the “bigger” influencers get to their fanbase. All the short, cute little videos are the ones that go viral and all the popular people get more and more followers and can change the world even more. YouTube marketing is everything for influencers to establish a solid web image.
It’s not even all about uploading videos, it’s about producing material. Influencers need to share tips, tutorials, and behind-the-scenes moments. Nowadays, even the influencer marketing agencies in India only want those influencers who can produce really good video content.
6. Long-Term Brand Ambassador Roles
Nowadays, it seems like brands are not so much interested in one-time posts but more in long-term relationships. Bigger influencers should focus on becoming brand ambassadors. It offers income stability and also creates stronger bonds with the brand and its following. When an influencer is working with the same brand all the time, that’s when their followers are more likely to trust them.
The influencers that work with the brands in the long run help with brand building and can make sure that the message is consistent on all levels. It seems like brand campaigns or whatever that use brand ambassadors are more believable and trustworthy.
7. Cross-Platform Influencer Marketing
By 2024 influencers are going to have to branch out from IG and YouTube. And newer platforms and cross-platform approaches to reach different audiences. For example, influencers can email market, Facebook leads, and community market on Discord or WhatsApp.
Cross-platform strategies allow the influencer to keep in touch with their audience and also to diversify their revenue streams. By not relying on just one platform, influencers reduce their risk if a platform’s algorithm changes. Brands also love influencers that dominate on more than one platform.
8. Ethical and Transparent Advertising
The 2024 consumer is too intelligent for that kind of BS. Influencers must be transparent about paid partnerships. Followers expect influencers to disclose their collaborations honestly. This builds trust and ensures brand authenticity. Advertising that feels natural and honest works better than hard-selling tactics. Now brands make it a necessity for influencers to state clearly when they are getting paid for a promotion.
Influencers have to also be careful that they don’t lose their image by having paid partnerships but not keeping it real at the same time. This is a very important trend for influencer marketing agencies in India because consumers are becoming more aware of moral advertising.
9. Sustainability and Social Causes
By 2024 the really big influencers must only be talking about sustainability and social causes. Supporters, particularly the younger ones, are concerned about the environment and are interested in the ethical aspects. Those who either endorse green products or bring attention to social issues are on my good side.
That’s key for the brand campaigns on sustainability and CSR. Now brands are seeking out influencers that share the same values as them and can honestly support these causes. It’s not even just a ploy for marketing anymore, consumers are demanding companies to be more responsible.
Conclusion
By 2024, more prominent influencers in India should be keeping up with trends to continue to do well in the influencer marketing world. But if influencers would concentrate on community development, user-generated content, meme marketing, and data-driven content, then they could give companies so much more value. Also ethical advertising/ video content/ social causes/ all of these things that build trust and authenticity with the follower.
Those influencers will not only remain relevant but will flourish in the digital world as it continually shifts. With the help of influencer marketing platforms like Hobo.Video, influencers can connect with brands, earn money, and become key players in social media marketing. If only the larger influencers in India realized this and went with the flow, they could have a wonderful, loyal fan base and sponsors.