Brands today are increasingly supporting Pride to show inclusivity, celebrate diversity, and connect with LGBTQ+ audiences authentically. To effectively do this, partnering with LGBTQ+ influencers has become a valuable approach. These influencers create powerful and engaging content that can connect deeply with audiences, allowing brands to genuinely celebrate Pride and promote inclusivity. Here, we explore some of the top LGBTQ+ influencers to help your brand celebrate Pride.
Why Collaborate with LGBTQ+ Influencers?
Brands that collaborate with LGBTQ+ influencers demonstrate commitment to inclusivity. These influencers not only offer relatable stories but also bring authenticity, helping brands resonate with LGBTQ+ and ally communities. Let’s explore some unique insights into how these collaborations enhance visibility and trust:
- Authenticity and Trust: LGBTQ+ influencers have built trust by sharing their real-life experiences. By associating with them, your brand can send a message of support and inclusion.
- Creative Content and Engagement: LGBTQ+ influencers often create inspiring, creative content during Pride. This can help your brand engage audiences with unique storytelling.
- Community Connection: LGBTQ+ influencers engage closely with their followers, who identify with or support the community. Collaboration can help reach a larger, more supportive audience.
Top LGBTQ+ Influencers to Follow
Here’s a list of influential LGBTQ+ voices from various niches who can help your brand celebrate Pride in meaningful ways.
1. Alok Vaid Menon
Vaid-Menon asserts, “I had to master the performance of ‘boy’ so that others wouldn’t mistreat me.” In their youth, Vaid engaged in poetry, which served as a means to navigate the anguish, misery and trauma imposed by societal norms.
Alok, a gender nonconforming performance artist and writer, boasts 217k followers on Instagram. They have been featured on prominent networks such as HBO, MTV, BBC, CNN and the New York Times. However, their influence extends beyond media appearances; they have articulated their message on 500 occasions across 40 different countries. Although the reach is impressive, the impact of their work is even more significant because it challenges conventional narratives surrounding gender and identity.
2. Durga Gawde Studio
Durga, a 25-year-old educator, performance artist and TEDx speaker, is recognized as one of the most significant Indian influencers within the LGBT community on Instagram. Her account aims to instigate substantial societal changes and reshape perceptions regarding the gay community. With 12.6k followers, Durga utilizes her platform to showcase her best looks; however, she does not shy away from addressing pressing social issues. In particular, she concentrates on crimes perpetrated against the LGBTQ community, which is crucial because awareness can lead to action.
Recently, she appeared in a live video alongside RJ Malishka from Mumbai’s 93.5 RedFM, where they engaged in a discussion about the importance and realities of Pride Month. Although her style is vibrant, she used to wear a rainbow every day as a means to promote love and compassion.
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3. Dutee Chand
She is a professional sprinter from India and notably the current national champion in the women’s 100 meters. This achievement is significant, as she is the first Indian woman to secure a gold medal in a global 100m event. Furthermore, she is only the third Indian woman to qualify for the Olympics in the Women’s 100-meter dash.
Additionally, she became the first Indian athlete to publicly identify as queer in 2019, candidly discussing her same-sex relationship. This bold move although challenging provided the LGBTQ community with a fresh perspective and an opportunity in sports; thus, it earned her a place among the Top LGBTQ Influencers in India.
4. Priyanka Paul
Priyanka Paul’s Instagram feed (titled Artwhoring) is undoubtedly her brainchild. As a poet and illustrator, she employs creative expression to inspire individuals and raise awareness. Her work is heavily influenced by sexual emancipation and gender flexibility; however, it is also defined by its imaginative and unique qualities. Although her drawings invite viewers to engage deeply, they ultimately leave you wanting more. This fusion of themes captivates the audience, compelling them to reflect on their own perceptions.
5. Trinetra Halder
Trinetra is a proud trans woman who also happens to be a doctor and a social media sensation. She is well-known for her numerous collaborations with companies such as Netflix. People’s perceptions have shifted, however, as a result of her presence in the OTT world; they are increasingly aware of the LGBTQ population.
She is a person who isn’t afraid to speak openly about her transformation. Trinetra, like any other lifestyle influencer, has been candid about her life experiences and challenges. In fact, her YouTube channel is chock-full of videos on the subject this is particularly noteworthy. Although she faces obstacles, her openness serves as an inspiration for many.
6. Sushant Divgikar
Mr. Gay India 2014 was claimed by Divgikar (known for his drag queen persona “Rani KoHEnur”); he is not only a singer but also a musician and drag artist who articulates his perspectives through narratives that resonate with many. Sushant, on the other hand, is an extraordinary performer, widely recognized for his self-assured presentations and impressive acting skills.
His personality is distinctly captivating, making it challenging to overlook. Although the social media era has changed many things, he was and continues to be, an advocate for raising awareness about the LGBTQ community—this is noteworthy because awareness is crucial in fostering acceptance.
How LGBTQ+ Influencers Can Enhance Brand Campaigns During Pride
When brands celebrate Pride with LGBTQ+ influencers, it can lead to a range of benefits. Here are a few ways LGBTQ+ influencers add value to campaigns:
1. Increase Brand Authenticity
- LGBTQ+ influencers often create honest, heartfelt content. Associating with them enhances your brand’s image as genuine and empathetic.
2. Reach a New Audience
- Partnering with influencers allows brands to connect with LGBTQ+ and ally communities, expanding reach into engaged and supportive audiences.
3. Diversify Brand Messaging
- LGBTQ+ influencers bring diverse perspectives, which can enrich and add depth to brand messaging, especially during Pride celebrations.
Conclusion: Top LGBTQ+ Influencers to Help Your Brand Celebrate Pride
Collaborating with LGBTQ+ influencers can indeed create a significant impact in celebrating diversity and promoting equality. Influencers like Sushant Divgikar, Saattvic, and Shruti Sinha contribute visibility and authenticity; however, they also help brands develop campaigns that resonate not only during Pride but also beyond. Although the focus may often be on just one month, the influence of these individuals extends far past that timeframe because their voices matter.
About Hobo.Video
Hobo.Video serves as a distinctive platform that connects brands with influencers, creators and audiences seeking rewards. This allows your brand to reach diverse communities; however, it also enables authentic engagement with audiences. Although many platforms exist, Hobo.Video stands out because it effectively celebrates Pride through meaningful partnerships with influencers. But remember, the key lies in the genuine connections you foster.
So, If you are an influencer, Register Here!
Kunal Chowdhury