Introduction:

The UAE is a city that doesn’t whisper—it sings and shimmers, where skylines tell stories, cultures mingle like desert winds, and every street pulses with ambition. In Dubai’s mirrored towers, Abu Dhabi’s calm elegance, and Sharjah’s soulful corners, a new generation of digital storytellers emerges, wielding cameras instead of crowns, routines instead of scripts, and stories instead of slogans. Conversations about the Top Lifestyle Influencers in the UAE in 2025 feel electric, alive, and unmistakably part of a vibrant, unstoppable movement.

Top Lifestyle Influencers in the UAE in 2025

This year, theTop Lifestyle Influencers in the UAE in 2025aren’t just posting content. They’re shaping what people wear, how people travel, what families buy, and how individuals dream. They’re the lifestyle creators who show morning rituals with the sunlight pouring through high-rise windows, the lifestyle bloggers who share slow afternoons in beach cafés, the lifestyle influencers who make life feel like something you want to hold tighter.

The UAE lifestyle scene is not just booming — it is bursting with emotion, beauty, ambition, and stories waiting to be lived, and these creators are its narrators.

1. The UAE Lifestyle Landscape: Where Dreams Meet Digital Influence

There is something intoxicating about the lifestyle scene in the UAE.
It’s not just the fashion — though UAE fashion remains one of the most photographed and adored aesthetics globally.
It’s not just the architecture, the food, the culture, the sea, or the desert.
It is the feeling — the way this place makes you believe everything is possible.

Lifestyle creators capture that feeling.
When they walk through Dubai Marina at dusk, the lights glitter across their Reels.
When they vlog a simple breakfast at a hidden Alserkal café, viewers thousands of miles away feel like they are sitting right there.

Influencer marketing surges through every industry — from beauty to fitness, from home décor to food. In 2024 alone, brands reported a 32% rise in lifestyle-driven purchase decisions, and in 2025, the influence is even deeper.

Lifestyle influencers don’t just create content.
They create desire.

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This is why the Top Lifestyle Influencers in the UAE in 2025 stand at a cultural crossroads.
They are not merely faces on screens — they are taste-makers, trend-shapers, and emotional anchors for millions.

2. Why Lifestyle Content Dominates the UAE in 2025

There is a certain charm in watching someone live a life that feels both familiar and aspirational.
The UAE understands this better than anywhere else.

Lifestyle creators thrive because the UAE offers contrast — skyscrapers and sand dunes, luxury shopping and simple chai cafés, high fashion and modest wear, global culture and deep tradition.

People turn to lifestyle influencers because:

2.1 They want ideas.

How to decorate an apartment.
What to wear to a weekend brunch.
Which beach to escape to.
What fragrance defines 2025.They want stories.

Not polished ads, but unfiltered reality.
Not perfection — presence.

2.2 They want guidance.

The best lifestyle bloggers know how to navigate trends, productivity, wellness, and personal style with flair.

The audience trusts them. According to regional data,78% of UAE shoppers rely on Instagram influencerswhen making lifestyle decisions. From Zara hauls to Sephora favourites, from home hacks to travel diaries — everything travels through the hands of creators.

And that is why the Top Lifestyle Influencers in the UAE in 2025 hold unmatched cultural power.

3. Meet the Voices Shaping UAE’s Lifestyle Story in 2025

Each lifestyle creator brings a different shade to the UAE’s canvas.
Some paint with warmth.
paint with sparkle.
paint with bold, cinematic strokes.

But they all inspire.

Below is the Vogue-style journey through the storytellers shaping the UAE lifestyle scene.

3.1 Huda Kattan — The Beauty Mogul Who Built an Empire of Emotion

You don’t just follow Huda Kattan.
You feel her.

Her journey from beauty blogger to global mogul reads like a modern fairy tale — the kind that starts in a small apartment filled with makeup brushes and ends with a billion-dollar brand lighting up Times Square.

Huda’s content blends glam with vulnerability. Her raw honesty about self-image, her bold experiments, detailed beauty breakdowns — all of it has made her one of the top lifestyle influencers in the UAE.

Her Instagram feels like a diary with diamonds.
YouTube feels like a masterclass mixed with heart.
storytelling feels like sitting with a sister who refuses to let you settle for anything less than your dreams.

She isn’t just influencing the UAE fashion or beauty world — she is shaping global beauty culture.

3.2 Ola Farahat — Where Fashion Feels Like Poetry

When Ola Farahat steps into a frame, the world seems to pause for a moment.
The light finds her.
The mood shifts.
The outfit speaks.

Her feed feels like a runway wrapped in elegance.
Her content blends Parisian romance with Gulf sophistication.
Every frame looks like it belongs in Harper’s Bazaar Arabia.

Followers look to her when they need:

• Modest fashion inspiration
• Bridal styling
• Travel diaries that glow like cinematic postcards
• Beauty stories wrapped in luxury

In the UAE lifestyle scene, Ola stands tall as a creator who understands not just clothing but the emotions woven into them.

3.3 Hala Abdullah — The Definition of Digital Grace

There is a softness in the way Hala Abdullah moves online — a gentle luxury, a calm confidence, a quiet but unmistakable aura of class.

Her content brings beauty, wellness, and lifestyle together with elegance.
Every outfit feels intentional.
caption feels crafted.
frame feels like a story whispered in the ear of the modern Arab woman.

She is one of the Top Lifestyle Influencers in the UAE in 2025 because she understands balance — between tradition and modernity, modesty and glamour, serenity and ambition.

Her presence is a warm breeze across the UAE fashion landscape.

3.4 Reem Alhabshi — The Storyteller of Everyday Beauty

Reem Alhabshi doesn’t need extravagant sets.
She finds magic in mornings, in laughter, in simplicity.
Her influence lies in how she makes everyday life feel like something worth celebrating.

Her vlogs capture real moments:
A cup of karak.
A soft scarf draped just right.
A day of errands that somehow feels cinematic.

Followers adore her because she makes lifestyle feel relatable — not overwhelming, not unreachable, but human.

She is a reminder that beauty lies in the ordinary.

3.5 Karen Wazen — The Emirati-It-Girl Who Rewrote the Rules

Karen Wazen is not just a personality.
She’s a phenomenon.

Her journey from mother-of-three to fashion icon shows the world that motherhood and ambition can walk the runway hand in hand. Her eyewear brand became a global sensation, and her Instagram feels like a glamorous diary of bold outfits, international collaborations, and heartfelt family moments.

She bridges luxury and relatability with ease — a rare combination.

Karen’s influence extends beyond fashion; she embodies confidence, self-expression, and fearless reinvention.

6. The Top Lifestyle Influencers in the UAE in 2025 (A Deep, Emotional, Story-Led Breakdown)

In a country where the skyline glows like a crown and every sunrise paints the Gulf in gold, lifestyle creators are not just content makers — they’re emotional translators of the modern UAE dream. Below are the storytellers shaping the lifestyle scene with honesty, fire, and irresistible charm.

Each one carries their own sky, their own scars, their own spark — and that is what makes them unforgettable.

6.1. Influencer #1 — The Desert Rose of Dubai

Every era births a muse — and she is the one that Dubai claims with pride. Her mornings begin with the whisper of waves along Jumeirah and end with notebooks filled with gratitude notes. She speaks about UAE fashion, slow luxury, inner healing, and the deep tenderness hidden behind confidence.

Brands love her because she feels like real silk — soft yet powerful
Followers love her because she feels like home.

She creates
Lifestyle reels
Travel vlogs
Beauty rituals
UGC videos for luxury brands

Her collaborations with international designers crossed 3 million impressions in 2024, proving that when emotion meets style, the world pauses.

6.2. Influencer #2 — The Golden Hour Storyteller

He’s the man who captures the UAE exactly at the moment it exhales — that 10-minute golden hour when everything feels cinematic.

With a camera hanging from his fingers and hope rising in his chest, he documents:

• Minimalist living
• UAE café culture
• Grooming rituals
• City reflections
• Fitness journeys wrapped inside lifestyle

His posts read like diary pages.
His videos feel like movie scenes.
And his engagement rate?
A rare 9.7% average, miles above Instagram’s global lifestyle creator benchmark.

He proves that a storyteller can touch hearts without shouting — sometimes a whisper holds more power.

6.3. Influencer #3 — The Cultural Flame

She celebrates Arab heritage like poetry in motion. One moment she’s walking the old alleys of Sharjah, another moment she’s hosting a skincare ritual rooted in tradition — every frame feels sacred.

Her content blends:

• Handcrafted fashion
• Emirati lifestyle
• Modest styling
• Family-centered living
• Heritage-backed UGC

She’s what happens when identity becomes art.
In 2025, culture isn’t “old.”
It’s gold.

6.4. Influencer #4 — The Architect of Aesthetic Living

This creator doesn’t film “places.”
He films feelings disguised as architecture.

A cup of Karak on a marble counter.
A morning run along a skyline of miracles.
A moment of stillness inside a concrete dream.

His style is crisp, cinematic, machine-cut clean.
Brands love him for his mastery of composition; his posts consistently deliver 40–65% higher watch-time than category averages.

He’s not just a lifestyle influencer —
He’s a visual architect of the UAE’s soul.

6.5. Influencer #5 — The Wellness Oracle

She survived.
She healed.
And now she teaches.

Every post carries her heartbeat.
caption carries her truth.
collaboration carries intention.

Her niche blends:

• Meditation
• Emotional wellness
• Slow fashion
• Skin minimalism

Her 2024 mental health live session crossed 118,000 viewers, making her one of the most-watched wellness creators in the GCC.

She proves something powerful:
When a woman heals, a generation rises.

7. How Lifestyle Influencers Are Transforming UAE Culture in 2025

7.1. The Rise of Aesthetic Living

The UAE’s lifestyle scene is blooming with creators who romanticize everyday life — and people want more of it.

Even a walk to a supermarket in Dubai feels like a mood board.
A perfume layering routine becomes a cinematic experience.
A Friday brunch turns into a cultural phenomenon.

Lifestyle bloggers and Instagram influencers create aspiration with accessibility, which is why brand collaborations in the lifestyle category grew by 27% in 2024 across GCC markets.

They are not documenting life.
They are elevating it.

7.2. Blending Modern Luxury With Cultural Roots

UAE lifestyle creators have mastered the perfect blend of:

• Emirati heritage
• Global fashion
• Modern luxury
• Minimalist storytelling

This fusion pulls global audiences in, while keeping cultural pride at the core — a rare, powerful balance.

7.3. How They Shape Trends Before Trends Even Exist

Creators in the UAE often influence:

• Fashion seasons
• Café culture
• Wellness routines
• Beauty cycles
• Home decor trends
• Travel hotspots

What’s viral in India, Saudi, or Qatar often starts in Dubai — long before the algorithm catches the scent.

They don’t follow trends.
They birth them.

8. How Brands Can Work With Lifestyle Influencers in the UAE in 2025

8.1. Use Emotional Storytelling, Not Scripted Messaging

Brands that win in 2025 will embrace raw, human content — not robotic product placement.

Creators should:

• Share personal stories
• Use real settings
• Capture candid moments
• Show the “before and after”
• Include imperfections

This is where AI influencer marketing tools by platforms like Hobo.Video shine — because AI can help identify creators whose emotional tone aligns with brand identity.

8.2. Use UGC Videos, Not Over-Designed Ads

The world is tired of ads that scream.
UGCis content that touches.

Data from multiple UAE campaigns shows:

• UGC delivers 3x higher ad recall
• UGC reduces CPA by 36–58%
• Lifestyle UGC performs 2.4x better in the UAE than polished brand videos

The whole truth?
People trust people.
That’s where influencers become gold.

8.3. Use Micro and Nano Lifestyle Creators With 80% Local Influence

In the UAE, micro lifestyle creators (10k–80k followers) deliver:

• Higher completion rates
• More emotional engagement
• Stronger local community impact

They feel like friends, not celebrities — and that’s why they convert.

9. How Hobo.Video Changes the Game for Lifestyle Campaigns in UAE

There are many platforms.
There are many agencies.
But there is only one Hobo.Video — a platform where AI and human creativity merge to create campaigns that feel alive.

With AI UGC, smart creator matching, and deep analytics, Hobo.Video helps brands:

• Choose top lifestyle influencers
• Create high-performance UGC
• Track real emotional engagement
• Run large-scale campaigns with precision

It’s not a marketplace.
It’s a movement.

And over 2.25 million creators are already part of it.

Conclusion

Summary — Key Learnings & Takeaways

• The Top Lifestyle Influencers in the UAE in 2025 are powerful storytellers shaping culture, fashion, wellness, and aspiration.
• Lifestyle creators bring authenticity, emotion, and everyday magic to the digital landscape.
• UGC, emotional storytelling, and AI influencer marketing dominate in 2025.
• Micro-influencers deliver unmatched trust and connection in UAE markets.
• Brands must move from “ads” to “stories” and from “scripts” to “souls.”
• Hobo.Video gives brands the perfect blend of AI + human creativity to win in the UAE lifestyle scene.

About Hobo.Video

Hobo.Videois India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by brands like Himalaya, Wipro, Symphony, Baidyanath, and the Good Glamm Group.

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