1. Introduction: India’s Branding Powerhouses in 2025

In a country where stardom means more than just fame, the highest brand value person in India in 2025 isn’t just a public figure—they’re a trusted cultural force. From fintech to personal care brands, India’s biggest names now represent something deeper: trust, relatability, and massive consumer engagement—for example, Virat Kohli’s campaign with Puma alone saw a 38% uplift in brand recall among Gen Z consumers, according to a 2024Nielsen report.trust, relatability, and massive consumer engagement. With the celebrity endorsement industry crossing $1.5 billion last year, being the highest brand value person in India is a serious benchmark.

While established stars like Virat Kohli, Alia Bhatt, and Deepika Padukone remain iconic, 2025 has welcomed a major digital disruption. Influencers with niche communities and authenticUGC videosnow sit at the table with Bollywood royalty. In this article, we will unpack the rise of the top 10 celebrities with highest brand value in India, explore how is brand value of Indian celebrities calculated, and explain why the top highest brand value celebrity in India holds so much market sway.

Let’s jump in.

2. What is Brand Value and How is It Calculated?

2.1: Understanding Brand Value in the Indian Celebrity Ecosystem

Brand value in India is defined by the ability of a public figure to”drive consumer trust“,influence spending habits, and command recall across demographics. It’s a mix of market metrics and emotional resonance.

2.2: Key Determinants of Celebrity Brand Value

1. Endorsement Revenue: Measured by the value and volume of brand deals.
2. Social Media Engagement: Actual interaction, not just follower counts.
3. Media Visibility: Positive press, coverage breadth, and sentiment.
4. Public Reputation: Absence of controversies and overall brand-safe appeal.
5. Industry Performance: Relevance through recent success in films, cricket, or digital platforms.

Data from Duff & Phelps (Kroll) shows that engagement-driven platforms are influencing brand perception more than ever before.

3. The Rise of Digital: Influencers Challenging Bollywood

3.1: Shift from Traditional to Digital: The UGC Revolution

In 2025, AI influencer marketing and creator-led contenthave transformed India’s advertising playbook. With platforms like Hobo.Video promoting relatable storytelling, consumers now place higher trust in digital creators who feel ‘like them.’

3.2: How Digital Influencers Drive Brand Value

• Performance Metrics: ROIs are tracked in real-time, giving brands tangible outcomes.
• Authenticity: Audiences trust real experiences over scripted ones.
• Affordability: Influencer campaigns offer reach without the premium cost of celebrity contracts.

Redseer reportssuggest India’s influencer marketing will exceed ₹3,500 crore this year. Hobo.Video saw a 230% increase in campaign effectiveness using AI UGC, signaling a shift in who shapes consumer opinion.

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4. Top 10 Celebrities with Highest Brand Value in India

4.1: India’s Most Valuable Celebrity with Highest Brand Value – The 2025 List

1. Virat Kohli – ₹1,250 Cr
   • Endorsement leader with global presence and unmatched fitness appeal.
2. Alia Bhatt – ₹950 Cr
   • Consistently ranks high for brand favorability and digital relatability.
3. Ranveer Singh – ₹820 Cr
   • Energetic, youthful, and connects across product categories.
4. MS Dhoni – ₹780 Cr
   • Strong recall and trust, bolstered by IPL 2025’s legacy factor.
5. Deepika Padukone – ₹720 Cr
   • Focuses on wellness, personal care, and conscious branding.
6. Shah Rukh Khan – ₹650 Cr
   • Leveraged OTT releases to maintain broad demographic appeal.
7. Kiara Advani – ₹620 Cr
   • Big in fashion and beauty, high ROI for mid-tier brands.
8. Hardik Pandya – ₹600 Cr
   • Youth magnet and edgy campaign ambassador.
9. Rohit Sharma – ₹580 Cr
   • Dependable, calm persona appeals across regions.
10. Ayushmann Khurrana – ₹550 Cr

• Represents socially conscious and versatile brand categories.

These celebrities are more than influencers—they’re India’s marketing powerhouses.

5. Celebrity Brand Value vs IPL 2025 Brand Rankings

5.1: How IPL 2025 Influenced India’s Brand Value Rankings

With IPL’s valuation reaching $11.3 billion (Brand Finance), cricketers have seen a direct surge in their endorsement deals.

5.2: IPL Teams and Brand Endorsement Value

• RCB (Virat Kohli): Top engagement on digital platforms.
• MI (Rohit Sharma): Led performance-heavy brand partnerships.
• CSK (Dhoni): Emotional equity transformed into campaign trust.

Athletes leveraged their performance to fuel brand storytelling through UGC campaigns, especially on mobile-first platforms likeHobo.Video.

6. India’s Leading Brands by Brand Value in 2025

6.1: The Brands Behind the Celebrities

Here are the Leading Indian Brands 2025, by Brand Value:

1. Reliance Jio
2. Tata Group
3. Hindustan Unilever
4. Byju’s
5. Nykaa
6. Zomato
7. CRED
8. Meesho
9. Dream11
10. Mamaearth

These brands are now combining traditional endorsements with AI influencer marketing on platforms likeHobo.Videoto boost engagement and retention.

7. How to Become an Influencer and Compete with Celebrities

7.1: Realising the Influencer Dream in India

You don’t need to be a superstar to become one of India’s top influencers. Just ask Niharika Jain from Jaipur, who started posting short UGC videos on Hobo.Video about clean skincare. Within six months, her audience grew to over 500,000 followers, and she landed two major brand deals with Mamaearth and The Whole Truth Foods. Her success proves that consistency, authenticity, and the right platform can turn anyone into a brand magnet. With the right tools and consistency, your content can speak louder than fame.

7.2: Steps to Build Influencer Brand Value

1. Focus on UGC content with emotional appeal.
2. Sign up on top influencer marketing platforms likeHobo.Video.
3. Engage with your audience daily, not just post occasionally.
4. Use AI UGC tools for insights and performance tracking.
5. Avoid controversy and remain brand-safe.

8. Summary: Learnings from India’s Top Brand Value Celebrities

8.1: Key Takeaways

• Virat Kohli tops as the highest brand value person in India.
• Influencer marketing has equal power to celebrity influence.
• UGC and data-driven storytelling now drive ROI.
• IPL 2025 significantly shaped brand perceptions.
• Indian brands trust consistency and credibility more than just fame.

Final Thought: Your Turn to Build Brand Value

The 2025 branding landscape proves that influence is earned—not inherited. While Virat Kohli reigns as the highest brand value person in India, digital creator likeNiharika Jain (skincare UGC influencer)show that anyone with authenticity and consistency can shape public opinion. With platforms like Hobo.Video offering tools and reach, you don’t need celebrity status—just a compelling story. Start today, and you could be the next big name in India’s brand value rankings.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by top brands like Himalaya, Wipro, Symphony, Baidyanath, and the Good Glamm Group.

Good vibes and smart moves = solid brand growth.Let’s do it.

If you’re an influencer looking for real brand growth, this is your moment.Join now.