Imara’s Social Media Strategy, Broken Down
Scroll through Instagram on any given day and you’ll see hundreds of fashion brands posting similar content: styled shoots, influencer selfies, festive edits. Most of it blends together, and very…
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How Imara Built Its Presence in Ethnic Fashion
Ethnic fashion in India is deeply emotional, and the Imara ethnic wear brand growth strategy understood that from the beginning. Ethnic outfits are worn during Diwali evenings, office ethnic days,…
What D2C Founders Can Learn from HRX
When HRX launched in 2013, many people thought it would be just another celebrity experiment. A Bollywood star putting his name on apparel did not feel revolutionary. Yet, more than…
How HRX Became a Big Name in Fitness Fashion
In 2013, when HRX entered the Indian market, few believed it could survive. Celebrity-led brands had come and gone before, often disappearing once the launch buzz faded. Global giants like…
Kay Beauty’s Marketing Strategy, Made Simple
The Kay Beauty marketing strategy case study breaks down the real reasons behind the brand’s rapid rise in India’s competitive beauty market. Its success was not driven by celebrity influence…
Did Celebrity Power Alone Build Kay Beauty?
When Kay Beauty launched in 2019, the criticism was immediate. Many dismissed it as just another celebrity vanity project. Some predicted it would fade within a year. Others believed it…
Did Influencer Hype Build Kylie’s Brand?
In 2015, Kylie Jenner launched 15,000 Lip Kits, and they sold out in under a minute. There were no television commercials, no billboards, and no presence in physical retail stores.…
How Kylie Cosmetics Built Massive Hype Online
In 2015, 15,000 Kylie Lip Kits disappeared from the internet in less than 10 minutes. There were no television commercials, no billboards, and no retail counters backing the launch. Instead,…
Rare Beauty’s Influencer Strategy That Actually Worked
Rare Beauty launched with emotion, not noise. When Selena Gomez introduced the brand in 2020, many industry observers expected the usual celebrity playbook, a dramatic reveal, heavy PR coverage, an…
What Makes Rare Beauty More Than a Celebrity Brand?
Over the past decade, celebrity beauty brands have launched at breakneck speed. One month it’s a pop icon. The next month it’s a reality TV mogul. Kylie Cosmetics. Fenty Beauty.…