In today’s rapidly evolving entertainment landscape, roasting has carved a unique space in Indian pop culture. Whether on digital platforms, comedy stages, or television, roasters are the sharp-tongued artists who blend humor, wit, and social commentary into captivating performances. Finding the best roaster in India is no easy feat given the burgeoning talent pool, but 2025 has witnessed some exceptional names rise to the top. In this article, we explore the best 10 roasters in India who dominate the scene with their distinct style, razor-sharp humor, and growing influence.

1. Introduction to the Roast Culture in India

Roasting, a style where individuals humorously insult or critique others in good spirit, has become increasingly popular in India. It’s not just about jokes — it’s a performance art that requires timing, empathy, and creativity. Unlike traditional stand-up, roasting thrives on direct audience interaction and sometimes controversial humor. The rise of platforms likeYouTube, Instagram, and Hobo.Video’s influencer marketing ecosystem has made Indian roasters household names.

Notably, the best roaster in India combines humor with relatability. The balance between edgy content and cultural sensitivity is delicate but essential. Moreover, roasters today double as digital influencers, creating engaging UGC videos and leveraging AI influencer marketing tools to reach millions, especially in India’s diverse regional markets.

2. How Roasters Are Transforming Influencer Marketing in India

The intersection of roasting and influencer marketing is a fascinating development. Roasters bring raw authenticity that audiences crave, making them powerful brand ambassadors. Through platforms like Hobo.Video, brands tap into roasters’ organic engagement to run influencer campaigns that feel genuine and fun.

In 2024, influencer marketing in India grew by 30%, largely fueled by video content and UGC. Roasters excel here, using humor to break through advertising clutter. Their unique voice adds value to campaigns, making them more memorable. The best roaster in India often has a blend of comic timing and digital savvy, utilizing AI UGC tools for content creation and amplification.

3. Top 10 Roasters in India in 2025

Below is a detailed list of India’s best roasters, based on popularity, follower count, engagement rates, and influence in the digital space. These artists have mastered the craft of roasting and built loyal audiences through platforms such as Instagram, YouTube, and digital comedy shows.

3.1. Rahul Dua

Rahul’s wit and charisma make him a standout in Indian roast comedy. Known for his quick comebacks and relatable content, Rahul has over 1.5 million followers on Instagram. His participation in roast battles and stand-up specials consistently gets rave reviews. Rahul also creates UGC videos that amplify brand messages with a humorous twist, making him a favorite for influencer marketing campaigns.

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3.2. Kusha Kapila

Kusha is one of the leading female voices in the roasting scene. With a massive following exceeding 3 million across social platforms, she blends satire with social commentary. Her style is sharp yet approachable, perfectly suited for the digital influencer space. Kusha actively collaborates with top influencer marketing companies to produce AI-powered, engaging content.

3.3. Zakir Khan

Though primarily a stand-up comedian, Zakir Khan’s roasting segments have gained cult status. His rustic charm and storytelling prowess help him connect deeply with audiences across India. Zakir’s videos often go viral, thanks to their authentic flavor and emotional connection.

3.4. Mallika Dua

Mallika’s edgy humor and fearless approach have positioned her as one of the best roasters in India. Her content cuts through social taboos and challenges norms with laughter. Brands prefer collaborating with Mallika for her distinct style and vast reach ininfluencer marketing India.

3.5. Biswa Kalyan Rath

Biswa’s intellectual humor and sharp satire make him a unique roaster. With millions of views on YouTube and Instagram, he leverages his presence for UGC videos that subtly promote brands. His engagement with followers is authentic, making him a top influencer in the comedy niche.

3.6. Abish Mathew

Abish combines music and roasting to create a unique niche. His comedic timing and ability to improvise have earned him millions of fans. He works closely with influencer platforms to create branded content that blends entertainment with marketing seamlessly.

3.7. Neeti Palta

One of the few women roasters, Neeti’s bold and unapologetic style stands out. She tackles everything from politics to social issues, always with a humorous touch. Her presence in the influencer marketing domain is growing, supported by her vibrant UGC content.

3.8. Kanan Gill

Kanan’s intelligent humor and viral roast videos have cemented his position among India’s comedy elites. His storytelling is rich and nuanced, which appeals to both youth and mature audiences alike.

3.9. Kenny Sebastian

Known for his clean yet sharp humor, Kenny integrates roasting into his stand-up and digital videos. His influencer marketing collaborations are noted for their creativity and reach.

3.10. Sumukhi Suresh

Sumukhi’s versatile comedic style and fearless roasting segments have made her a notable figure. She embraces digital platforms and influencer marketing trends to maintain a strong brand presence.

4. The Evolution of Roast Comedy and Its Digital Impact

Roasting in India was once limited to live comedy shows. However, the digital revolution transformed it into a mainstream entertainment genre. Today, roasters harness the power of AI influencer marketing and UGC videos to engage audiences at scale. For example, platforms like Hobo.Video enables roasters to participate in niche influencer campaigns across regions, maximizing their impact.

Furthermore, the influence of roast culture has spilled into advertising, where brands use humor to connect emotionally. Research shows that humorous content increases brand recall by 60%, making roasters vital for marketing strategies.

5. How to Become the Best Roaster in India: Tips & Insights

Aspiring to be the best roaster in India requires more than sharp jokes. Here are some practical tips:

• Master Timing and Delivery: Comedy is as much about how you say something as what you say. Practicing with live audiences or online workshops can sharpen these skills.
• Stay Relevant: Use current events and cultural trends in your content to keep it fresh and relatable.
• Engage Digitally: Build a presence on Instagram, YouTube, and influencer marketing platforms like Hobo.Video to reach wider audiences.
• Create UGC Videos: Collaborate with brands or create your own content that showcases your style while adding value.
• Respect Boundaries: Understand where humor ends and offense begins to maintain a loyal fan base.

6. Brand Collaborations and the Role of Roasters in Influencer Marketing India

Roasters are emerging as pivotal influencers for brands. Their ability to craft humorous content resonates with younger audiences who seek authenticity. With the rise ofAI UGCtools, roasters can now customize content quickly to suit different campaigns.

According to a recent survey, over 70% of brands in India prefer influencer marketing involving comedic content to engage consumers. This trend underscores why roasters are in demand. Platforms like Hobo.Video empowers both roasters and brands with data-driven campaign management for better ROI.

7. How Hobo.Video Supports Roasters and Influencer Campaigns

Hobo.Video stands out as a top influencer marketing company that empowers roasters and creators alike. With its AI-driven platform, creators can produce engaging UGC videos efficiently. It connects brands with top influencers in India, including famous Instagram influencers and niche roasters.

The platform’s services—ranging from influencer marketing India to celebrity endorsements—make it the best influencer platform for digital growth. If you are a roaster seeking to amplify your reach or a brand looking for authentic influencer marketing, Hobo.Video provides the whole truth of performance and creativity combined.

8. Data-Driven Insights on Roasting and Influencer Marketing Trends in India

• Over 65% of Indian internet users engage with comedy content online regularly. (Meltwater)
• Comedy and roast videos rank among the top 10 most consumed video genres on social media in India.
• Influencer marketing spending in India is projected to exceed $1 billion by 2025, with comedy influencers playing a significant role.
• UGC videos have a 4x higher engagement rate than traditional ads, making roasters’ content extremely valuable.

These figures highlight the immense potential for roasters as digital influencers and marketing partners.

9. Challenges Faced by Roasters in India and How to Overcome Them

Despite growing popularity, roasters face challenges such as censorship, content sensitivity, and the pressure of maintaining originality. Social media platforms often impose strict guidelines, which can limit creative freedom.

To succeed, roasters should focus on:

• Understanding platform rules deeply.
• Balancing humor with cultural respect.
• Collaborating with trusted influencer marketing companies to navigate challenges effectively.

Hobo.Video is one such company that offers expert campaign guidance, ensuring roasters thrive without compromising their voice.

Conclusion

10 Key Takeaways About the Best Roaster in India

1. The best roaster in India blends humor with cultural understanding.
2. Digital platforms are crucial for building a loyal audience.
3. Roasters contribute significantly to influencer marketing and UGC videos.
4. AI tools help roasters produce timely, relevant content.
5. Collaboration with platforms likeHobo.Videoenhances reach and monetization.
6. The roast comedy niche is expanding rapidly in India’s influencer marketing landscape.
7. Respecting cultural sensitivities is key to lasting success.
8. Comedy content leads in engagement across social media.
9. Roasters face challenges but can overcome them with strategic planning.
10. Integrating roasting with brand marketing yields a higher ROI for campaigns.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.
Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

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