Introduction
Buying property in India has always been an emotional milestone, whether it’s a first apartment, a dream villa, or a high-return investment in commercial real estate. But here’s the shift: buyers today are no longer convinced by glossy brochures or staged site visits. They want clarity, honesty, and real-world insights. That’s exactly where Real Estate Influencers in India are stepping up.
The rise of Indian real estate influencers is proof that digital trust now drives property decisions more than flashy ads ever could. Think about it: how often do you search “top property experts in India” or “best real estate Instagram accounts India” before making a big decision? You’re not alone. With India’s property market projected to touch $1 trillion by 2030 (IBEF Report), influencers are shaping a whole new decision-making process for millions of buyers and investors.
In this article, I’ll take you through the Top 15 Real Estate Influencers in India to follow in 2025. But I’ll also share why they matter, what makes them unique, and what lessons brands, creators, and even first-time buyers can pick from their journeys.
- Introduction
- 1. The Rise of Real Estate Influencers in India
- 2. Why Follow Real Estate Influencers in India?
- 3. Top 15 Real Estate Influencers in India to Follow Today
- 4. Trends Driving Real Estate Influencers in India
- 5. What Brands Can Learn from Real Estate Influencers
- 6. Data Insights on Real Estate Influencer Impact
- Conclusion & Key Learnings
- About Hobo.Video
1. The Rise of Real Estate Influencers in India
The Indian property industry isn’t small, it was valued at over $265 billion in 2024 and is growing faster than almost any other sector. Yet, buyers often feel lost when navigating laws, hidden costs, or confusing brochures. That’s where real estate investment influencers come in.
What sets them apart from traditional brokers is their authenticity. They call out red flags, they simplify laws like RERA compliance, and they openly compare projects. Instead of sales jargon, they give actionable knowledge: how rental yields work, whether affordable housing is really “affordable,” or how tier-2 cities like Indore or Lucknow are quietly becoming property hotspots.
Even YouTube reflects this change. Between 2021 and 2024, property-related search queries in India grew by 65% (YouTube Insights India). The audience is clearly hungry for content that helps them make smarter decisions.
2. Why Follow Real Estate Influencers in India?
Let’s face it: most of us don’t understand the maze of property laws, finance terms, or builder strategies. Influencers make the industry less intimidating. Here’s how:
Amplify Your Brand,
One Influence at a Time.
- Simplified Knowledge: Complex policies explained in plain Hindi-English, minus the jargon.
- Unbiased Reviews: Unlike agents, many influencers call out half-baked promises.
- Investment Guidance: Whether it’s long-term wealth or short-term rental returns, they share strategies openly.
- Market Insights: From metro expansion to tier-2 growth stories, they keep you updated.
- Digital First: Their Reels, Shorts, and podcasts fit seamlessly into daily scrolling habits.
Following them doesn’t replace legal due diligence, but it makes you an informed buyer.
3. Top 15 Real Estate Influencers in India to Follow Today
1. Rohit Gera : The Visionary Builder
Managing Director of Gera Developments, Rohit isn’t just constructing homes; he’s shaping conversations about smart housing and future-ready cities. His talks on LinkedIn and YouTube about sustainable construction make him one of the most credible Indian property investment influencers.
2. Pankaj Kapoor : The Data Guru
Founder of Liases Foras, Kapoor turns raw data into insights. From affordability indexes to demand-supply mismatches, his work appeals to serious investors. He’s the kind of influencer who proves that property isn’t guesswork, it’s numbers.
3. Square Yards (Tanuj Shori & Team)
Square Yards has become a one-stop digital guide, with Instagram reels, data reports, and even global property insights. If you’re searching for the best real estate Instagram accounts India, this one tops the list.
4. Akash Pharande : The Luxury Storyteller
Akash Pharande uses Instagram like a lifestyle diary, blending real estate with aspirational living. From Pune’s upscale projects to Dubai’s booming NRI properties, he tells stories that mix investment logic with lifestyle dreams.
5. Amit Wadhwani : The Buyer’s Advocate
Co-founder of Sai Estate Consultants, Amit isn’t afraid to call out shady deals. His bold opinions and buyer-friendly advice make him one of the most famous Instagram influencers in Indian real estate.
6. Rohit Poddar : The Green Advocate
Poddar Housing’s Rohit Poddar constantly speaks about eco-friendly development. His podcasts and interviews push for affordable yet sustainable living, proving that green real estate isn’t just a buzzword.
7. Anuj Puri : The Policy Decoder
As Chairman of Anarock, Anuj Puri simplifies the big stuff: RBI interest rate changes, RERA policies, and commercial real estate trends. If you want top property experts in India, his name will always show up.
8. Magicbricks YouTube Channel
This isn’t a person but a powerhouse platform. Their content style feels like the best real estate YouTubers India, offering walkthroughs, price analyses, and builder comparisons.
9. Harsh Vardhan Patodia : CREDAI Voice
As the president of CREDAI, Patodia influences not just buyers but government policies too. His webinars are essential for those tracking commercial real estate influencers India.
10. Real Estate India TV
This YouTube channel thrives on UGC videos, site tours, builder interviews, and honest buyer testimonials. It bridges experts and consumers in a very relatable way.
11. Ramani Sastri : The NRI Specialist
Sterling Developers’ founder focuses on guiding NRIs buying property back home. His insights on taxation and trusted builders make him a go-to for Indian property investment influencers targeting global Indians.
12. Gagan Banga : Finance Meets Realty
As CEO of Indiabulls Housing, Banga blends financial literacy with property advice. His posts often decode how loan rates impact housing affordability.
13. Square Feet India (YouTube)
A relatable YouTube channel that shows step-by-step walkthroughs of homes in Mumbai and Bengaluru. They simplify decisions for first-time buyers who find brochures overwhelming.
14. RealtyNXT
RealtyNXT blends journalism with influencer storytelling. From co-working trends to retail spaces, they shine in the commercial real estate influencers India segment.
15. Property Dekho
Snappy, engaging, and millennial-friendly, Property Dekho makes even complicated RERA rules fun to watch through reels and AI-driven UGC content.
4. Trends Driving Real Estate Influencers in India
- Short-form content boom: Instagram Reels and YouTube Shorts dominate property education.
- AI influencer marketing: Tools predict ROI from creator-led property campaigns.
- Regional content: Vernacular influencers in Lucknow, Jaipur, and Coimbatore are booming.
- Transparency rules: Buyers now reward influencers who expose scams or inflated claims.
5. What Brands Can Learn from Real Estate Influencers
- Consistency builds trust: Posting regularly makes voices reliable.
- Data + Storytelling works: Combining numbers with human stories wins attention.
- UGC adds credibility: Asking buyers to share their journeys builds authenticity.
- Partner smartly: Platforms like Hobo.Video, a top influencer marketing company, make collaborations seamless.
6. Data Insights on Real Estate Influencer Impact
- 78% of Indian millennials trust influencer advice more than ads (KPMG 2024).
- Over 50% of property buyers in metro cities check YouTube reviews before site visits (Statista India 2023).
- Influencer-led campaigns deliver 2.3x ROI compared to regular digital ads.
Conclusion & Key Learnings
Summary
- Real Estate Influencers in India have shifted power from brokers to digital voices.
- They make complex decisions easier with transparency and storytelling.
- Brands can learn to integrate UGC Videos, AI influencer marketing, and authentic engagement to win consumer trust.
About Hobo.Video
Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With a network of over 2.25 million creators, it offers end-to-end campaign management tailored for measurable brand growth. The platform merges AI insights with human creativity to maximize ROI.
Services include:
- Influencer marketing
- UGC content creation
- Celebrity endorsements
- Product feedback and testing
- Marketplace and seller reputation management
- Regional and niche influencer campaigns
Trusted by brands like Himalaya, Wipro, Symphony, Baidyanath, and the Good Glamm Group.
Ready to grow your brand in a way that stands out?Register now and team up with top creators.
Influencer life is different when you’re backed by the right crew.Let’s grow.
FAQs
1. Who are the top real estate influencers in India?
Names like Rohit Gera, Amit Wadhwani, Anuj Puri, and channels like Magicbricks stand out in 2025.
2. Why are real estate Instagram influencers growing fast?
Because reels and short videos simplify property decisions and attract younger buyers.
3. Do they only focus on luxury housing?
Not at all. Many cover affordable housing, rentals, and tier-2 city projects.
4. How do influencers help NRIs?
They explain taxation, documentation, and connect NRIs with credible developers.
5. What role does influencer marketing India play in property?
It drives genuine engagement, better than cold ads.
6. Which are the best real estate YouTubers India?
Magicbricks, Square Feet India, and Property Dekho lead the pack.
7. Can they replace consultants?
No, but they make buyers informed enough to avoid scams.
8. Where do brands connect with these influencers?
Through platforms like Hobo.Video, the best influencer platform for structured campaigns.
9. How to become an influencer in real estate?
Start by sharing honest reviews, transparent case studies, and consistent updates.
10. Are commercial real estate influencers India relevant?
Yes, as office spaces, retail hubs, and co-working are rising fast.
