Introduction:

When you think about the Top Cooking Influencers in the United Kingdom in 2025, the first images that pop into your mind might be warm kitchen counters, rustic wooden boards, the clink of steel pans, and the quiet joy of family gathered around food. What surprised me, while researching this space deeply, is how India and the UK share the same emotional relationship with food — food is not just “something to eat.” It’s a memory, a moment, a bond, and yes, in today’s age, a massive digital trend.

In 2025,Top Cooking Influencers in the United Kingdom in 2025have become more than content creators — they are storytellers, therapists, culture-keepers, and culinary entertainers. With the growth of UK cooking influencers, audiences are no longer just looking for recipes; they want emotion, identity, comfort, and creativity. And Indians, including NRIs and students living in the UK, are some of the most engaged followers of British food creators, thanks to their familiar yet global cooking styles.

Cooking creators are powerful

From a marketing perspective, cooking creators are powerful: in 2024 alone, food content consumption grew by over 43% on Instagram Reels and 57% on TikTok globally. UK recipe influencers have become trusted sources of meal ideas, sustainable lifestyles, British ingredients, and everyday hacks — making them prime partners for brands.

This first part of the article walks you deeply into their stories — their struggles, their flavors, and how they built digital kitchens loved across the world.

1. Why UK Cooking Influencers Matter More Than Ever in 2025

If you look at the way people consume food content today, it’s almost therapeutic. After a long day at work, millions open Instagram or YouTube not to “learn cooking,” but simply to unwind. That’s exactly where British chefs, foodie storytellers, and home cooking creators shine.

1.1 UK Cooking Influencers Speak to a Global Audience

British cuisine has evolved massively. It’s no longer just “pies and puddings.” Today’s British food creators bring global spices, sustainable cooking, budget-friendly meals, and fusion dishes that connect with audiences across continents.

Indians especially follow UK-based recipe creators who cook with authenticity and relatability — whether it’s dal made with local British produce, or a curry upgraded with modern techniques.

Amplify Your Brand,
One Influence at a Time.

Connect with an Expert

1.2 Brand Influence Has Exploded

A 2023-2024 report revealed thatfood influencers drive 62% higher purchase intentthan traditional celebrity ads. This is shocking, but also understandable. Food is personal. We trust people we see cooking daily in their own kitchens.

That’s why brands — from cookware companies to grocery chains — collaborate heavily with chef influencers and food Instagram influencers.

Brands also look for UGC (user-generated content) creators who can make quick recipe videos, beautifully plated meals, or aesthetic product showcases. Platforms like Hobo.Video, known for UGC Videos, AI influencer marketing, and being a top influencer marketing company, help brands tap into this fast-growing creator economy.

2. Top Cooking Influencers in the United Kingdom in 2025

Below is a curated, emotionally rich, research-driven list of the most impactful UK cooking influencers shaping the British food scene in 2025. These aren’t just famous faces; they are creators who deeply influence what the world cooks and eats today.

The lengths vary intentionally — some stories go deeper, some stay short and warm.

3. Gordon Ramsay — The Global British Culinary Icon

Let’s be honest — no list of Top cooking influencers in the UK can begin without the Gordon Ramsay. For Indians, Gordon is an emotion. His energy, the witty anger, the surprising softness when he teaches his kids to cook — everything feels iconic.

3.1 Why He Still Dominates in 2025

Even after decades, Gordon has kept his digital presence fresh. His Instagram and TikTok updates often feature home-style meals, quick hacks, and humorous reactions to amateur cooking attempts. His video views regularly cross millions, and his “3-ingredient challenges” remain wildly viral.

3.2 Story, Identity, Influence

Gordon represents ambition — the story of a young man who had nothing and built an empire of restaurants and shows. He’s also one of the best British chefs in history and a household name among both Western and Indian audiences.

3.3 Why Brands Love Him

His name equals trust. Food brands, cookware labels, and lifestyle companies collaborate with him because he gives them instant authority.

4. Nisha Katona — The Queen of British-Indian Cooking

Nisha Katona’s story strikes home for Indians. A former family-law barrister, she left her legal career to follow her lifelong obsession with Indian food. Today, she runs the beloved Mowgli Street Food chain and is among the top British food creators.

4.1 Why She Matters in 2025

Nisha is the voice of Indian home cooking in the UK — simple, soulful, full of memories. Her cooking videos feel like conversations with your favorite aunt. She makes British homes fall in love with Indian spices.

4.2 Content Style

– Comfort Indian food
– British-Indian fusion dishes
– Family storytelling
– Recipe explainers
– Simple, affordable Indian grocery hacks

Her brand collaborations are usually with pantry essentials, supermarkets, and kitchenware brands — making her a go-to for food Instagram influencers collaborations.

5. Poppy O’Toole — The Potato Queen of TikTok

Here comes the TikTok breakout star who turned potatoes into viral art. Poppy O’Toole, a Michelin-trained chef turned digital creator, is the perfect example of why the world loves home cooking creators.

5.1 Why She Works So Well

Her focus on budget-friendly cooking resonates with students and young professionals. She built her brand not through polished videos but through charm, humor, and everyday recipes.

5.2 2025 Influence

Her follower count continues to climb, and she’s often featured in “Top cooking influencers” lists due to her relatability.

6. Jamie Oliver — The People’s Chef

Jamie Oliver is not just a chef — he’s a movement. His journey, from TV superstar to children’s health activist, shows his deep commitment to meaningful food change.

6.1 Content Style (Short Profile)

• Healthy British foods
• Affordable meals
• Family-friendly cooking
• Quick 5-ingredient recipes

Jamie still ranks top among UK recipe influencers, and his YouTube channel continues to attract millions.

7. Nigella Lawson — The Empress of Elegant Home Cooking

Nigella embodies a style all her own — warm, poetic, indulgent cooking that feels like self-care.

7.1 Why She’s Relevant in 2025

Her storytelling ability sets her apart. Every recipe becomes a memory, a whisper of nostalgia. She creates more than food; she creates comfort.

Nigella remains one of the most trusted British chefs, and her evening dessert reels often go viral.

8. Max La Manna — Sustainability’s Strongest Voice

Max La Manna stands for a new wave of UK culinary influence — minimal waste, plant-forward, budget-efficient.

8.1 Why Gen Z Follows Him

He speaks the language of conscious choices. His recipes often use leftover ingredients, and his “zero-waste kitchen habits” are some of the most shared videos in Europe.

8.2 Brand Collaborations

Eco-friendly cookware companies, produce brands, and sustainability-led FMCGs often work with Max.

This connects perfectly with growing conversations aroundAI UGC, modern digital branding, and conscious food buying.

9. Tom Kerridge — Britain’s Comfort Food King

Tom Kerridge’s vibe is old-school warmth with Michelin expertise. His recipes feel like a hug after a long, rainy day.

9.1 Storytelling Angle

Tom speaks openly about struggles, mental health, and the emotional side of cooking. His relatable tone brings him close to everyday home cooks.

9.2 2025 Momentum

Tom remains highly relevant for brands looking for chef influencers with authority and heart.

10. Rachel Ama — Afro-Caribbean & Vegan Fusion

Rachel Ama brings bold flavors, plant-based eating, and vibrant energy to British food. Her personality shines through every reel.

Why She’s on the 2025 List

• Strong Gen Z appeal
• Vegan creativity
• Cultural influence
• Highly aesthetic videos

She’s also often included in “Best British food influencers” lists globally.

11. The Happy Pear — Wholesome, Family-Run Food Love

Although originally Irish, The Happy Pear has massive British influence. Their pages feel like a burst of sunshine — joyful vegan cooking, family warmth, and community strength.

Content Style

• Easy vegan meals
• Fitness + cooking
• Family-friendly recipes

Perfect fit for brands who want uplifting, community-driven recipe creators.

12. Jane Dunn (Jane’s Patisserie) — Dessert Lovers’ Favorite

Jane Dunn’s page is like walking into a bakery filled with soft light and warm smells. Her dessert recipes are some of the most shared in the UK.

Why She’s Huge in 2025

Her chocolate cakes, brownies, cookies, cheesecakes — everything goes viral. She has sold millions of cookbooks and remains one of the top food Instagram influencers in Britain.

13. Miguel Barclay — The £1 Meal Genius

Here’s a creator who understands real-life budgets. Miguel Barclay became popular through his £1 meal series, and in 2025, he still helps UK families cook affordable food without sacrificing taste.

Why Audiences Love Him

• Simple ingredients
• Very practical hacks
• Honest cooking advice

His presence resonates with working families, students, and budget-focused homes.

14. Ruby Bhogal — The Bake-Off Star Turned Influencer

Ruby Bhogal, who rose to fame via The Great British Bake Off, is now a digital creator whose reels blend humor, stunning desserts, and gorgeous aesthetics.

Story Element

As an Indian-origin British creator, she carries the warmth of Indian hospitality and the meticulousness of British baking — a beautiful mix.

15. Fred Sirieix — Hospitality King & Food Explorer

Though not a chef, Fred’s food content continues to captivate audiences. His restaurant journeys, tasting videos, and charismatic explanations make him a powerful influencer.

16. Manju Malhi — British Asian Comfort Cooking

Manju brings her Indian-British identity into her cooking with grace. Her recipes feel familiar for Indian families living abroad.

Content Highlights

• Curries
• British classics with Indian twists
• Simple home cooking

She often partners with FMCG brands looking for authentic family-style content.

17. Ben Lebus (Mob Kitchen) — Fast, Fun, Youth-Centric Cooking

Mob Kitchen is one of the UK’s most famous youth-driven food brands. While it’s a team now, Ben Lebus remains the face and spirit behind its success.

Why Mob Works

• Quick meals
• High energy
• Student-friendly
• Trendy hacks

Mob’s content inspires both UK and Indian urban youth.

18. Rosemary Shrager — The Classic British Cooking Mentor

Rosemary’s personality is larger than life, full of humor and grandmother-like warmth.

2025 Relevance

Her reels and TikTok videos show her experimenting with trending foods, keeping her content delightfully unpredictable.

19. Mary Berry — The Timeless British Baking Legend

Mary Berry is not just loved — she’s adored. Her recipes are seen as comforting, classic, and deeply rooted in British culture.

Even in 2025, her digital content maintains a large fan base. Her presence adds elegance to the world of British food creators.

20. How UK Cooking Influencers Shape Food Culture Today

20.1 They Drive Food Trends

Trends like:

• 15-minute dinners
• Air fryer meals
• Protein-rich recipes
• Budget meals
• Zero-waste cooking

have often been led by UK influencers.

20.2 They Influence Grocery Shopping

A public report from 2024 showed:
Over 71% of UK shoppers buy a new product after seeing a food creator use it.

This explains why brands invest heavily in:

• UGC videos
• AI influencer marketing
• Collaborations with the Top cooking influencers

Platforms like Hobo.Video, one of the best influencer platforms and a major name ininfluencer marketing India, make this process smoother for brands targeting both UK and Indian audiences.

Conclusion – What We Learned From the Top Cooking Influencers in the United Kingdom in 2025

After spending so much time researching, watching, and understanding the Top Cooking Influencers in the United Kingdom in 2025, one thing becomes very clear — food is not just a recipe. It is a feeling, a memory, and sometimes even a lifeline. These creators remind us that kitchen stories matter. They show us that cooking is not only about ingredients; it’s about making moments.

Here are the core learnings from their journeys:

1. Authenticity Wins Every Time

Whether it’s Gordon Ramsay screaming with passion or Poppy O’Toole frying potatoes with charm, people follow creators who feel real. Authenticity is far more powerful than perfect editing.

2. Home Cooking Is the New Luxury

Audiences love relatable kitchen setups. They want realistic ideas, not unreachable gourmet meals. This is why home cooking creators continue to dominate.

3. Fusion Is the Heart of Modern British Cuisine

Indian spices meet British comfort cooking. Caribbean flavors blend with vegan lifestyles. Food creators today embrace diversity without apology.

4. Storytelling Builds Trust

The reason Nigella Lawson or Jamie Oliver still trend is simple — they speak to our emotions. People cook with them, not for them.

5. UGC + Influencer Marketing Will Continue Growing

Brands now prefer human-first content. This is why UGC videos, AI UGC, and platforms like Hobo.Video are becoming essential for growth.

6. People Want Real, Not Perfect

Creators who show cooking mistakes, hacks, budget meals, and family moments grow faster than creators who maintain perfection.

7. Food Influencers Shape Grocery Behavior

Data shows that food creators influence store sales more than almost any other category. The UK is no exception.

8. British Chefs Are Global Trendsetters

Most Indians follow at least one British creator daily. Their influence goes beyond the UK.

9. The Future Is Interactive, Not Broadcast-Only

Communities, comments, cooking challenges, and UGC collaborations are the future of food content.

10. The Top Cooking Influencers in the United Kingdom in 2025 Are Not Just Creators — They Are Cultural Bridges

They bring people together across borders, kitchens, and cultures.

And now, let’s answer the questions people ask most often.

About Hobo.Video

Hobo.Videois India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it provides end-to-end campaign management designed to deliver measurable brand growth. The platform combines advanced AI intelligence with human expertise to help companies reach the right audience with maximum return on investment.

Services Offered

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product testing and feedback
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Hobo.Video is trusted by major brands such as:

• Himalaya
• Wipro
• Symphony
• Baidyanath
• The Good Glamm Group

If you want authentic content, strong results, and scalable digital growth, Hobo.Video is built for you.

Looking for creators who think differently and grow brands boldly?Let’s get started.
Influencer? We’ve got collabs, community, and everything in between.Let’s make that happen.