Introduction

Jumping into social media image sizes for 2025 can feel like navigating a maze blindfolded. Every platform—Instagram, Facebook, Twitter (X), LinkedIn—has its own quirks, dimensions, and invisible rules. For brands, marketers, and aspiring influencers in India, ignoring this is no longer an option. A poorly sized post can cut off crucial visuals, blur text, or tank engagement rates.

In a world dominated by UGC Videos and AI-powered campaigns, crisp, well-formatted visuals aren’t just nice-to-have—they’re non-negotiable. Understanding the updated social media dimensions 2025 gives you a competitive edge, allowing your posts to grab attention instantly. This cheat sheet breaks down each platform in detail, offering a social media image size guide 2025 that’s practical, actionable, and tailored for Indian marketers. Whether you’re running influencer campaigns, building a brand page, or figuring out how to become an influencer, this guide saves time and avoids costly mistakes.

1. Instagram Photo and Reel Dimensions

1.1 Standard Image Sizes for Instagram

Instagram is all about visuals, and 2025 has refined its requirements. Recommended dimensions are:

• Feed Posts (Square): 1080 x 1080 px
• Feed Posts (Portrait): 1080 x 1350 px
• Feed Posts (Landscape): 1080 x 566 px
• Reels: 1080 x 1920 px
• Stories: 1080 x 1920 px

With over 70% of Indian users accessing Instagram on mobile, sticking to these dimensions ensures your content remains sharp, engaging, and scroll-stopping.

1.2 Best Practices for Instagram

• Keep important visuals in the center to avoid cropping.
• Use high-resolution files to prevent pixelation.
• For AI UGC campaigns, always preview how images appear in feeds versus reels—tiny adjustments can dramatically improve engagement.

2. Facebook Post Image Size Guide

2.1 Profile and Cover Photos

Facebook still commands attention in India, especially for brands. Recommended sizes for 2025:

• Profile Picture: 170 x 170 px (desktop), 128 x 128 px (mobile)
• Cover Photo: 820 x 312 px (desktop), 640 x 360 px (mobile)

2.2 Post and Ad Images

• Shared Image: 1200 x 630 px
• Event Cover: 1920 x 1080 px
• Ad Creative: 1080 x 1080 px (square), 1200 x 628 px (landscape)

Brands leveraging influencer marketing India rely heavily on these sizes for UGC Videos, ensuring their content looks professional across all devices.

3. Twitter (X) Header and Profile Picture Size

3.1 Profile Picture

• Recommended: 400 x 400 px
• Appears as a circle—center crucial elements.

3.2 Header Image

• Recommended: 1500 x 500 px
• Avoid text or logos near edges to prevent accidental cropping.

3.3 Tweets with Images

• Single image: 1200 x 675 px
• Multiple images: Twitter adjusts, but the first image should be 1200 x 675 px.

These dimensions are critical when working with famous Instagram influencers cross-promoting content on Twitter.

Amplify Your Brand,
One Influence at a Time.

Connect with an Expert

4. LinkedIn Banner and Post Image Size

4.1 Personal Profiles

• Profile Picture: 400 x 400 px
• Background Banner: 1584 x 396 px

4.2 Company Pages

• Logo Image: 300 x 300 px
• Cover Image: 1128 x 191 px
• Post Image: 1200 x 627 px

LinkedIn prioritizes professionalism. Brands running AI influencer marketing campaigns must stick to these sizes to ensure visual consistency across profiles and pages.

5. YouTube Image Sizes

5.1 Channel Art

• Recommended: 2560 x 1440 px
• Safe area: 1546 x 423 px
• Max file size: 6MB

5.2 Video Thumbnails

• Recommended: 1280 x 720 px
• Aspect ratio: 16:9

High-quality thumbnails significantly boost click-through rates. Studies show custom thumbnails can increase video views by 30–40%, making them essential for brands and creators.

6. Pinterest and TikTok Image Sizes

6.1 Pinterest

• Pin Image: 1000 x 1500 px
• Board Cover: 222 x 150 px

6.2 TikTok

• Profile Picture: 200 x 200 px
• Video Resolution: 1080 x 1920 px
• Cover Image for Video: 1080 x 1080 px

Brands leveraging Hobo.Video, India’s top influencer marketing company, rely on these dimensions to maintain visual consistency and professionalism across campaigns.

7. Best Practices Across Platforms

7.1 Consistency Is Key

Keep the same color palette, fonts, and visual style across all social channels. Consistency reinforces brand recall and builds trust. Using uniform colors, fonts, and messaging across posts and platforms strengthens brand identity and enhances audience engagement.

7.2 Test and Optimize

• Preview posts before publishing.
• Check for cropping or blurriness on mobile.
• A/B test images when running campaigns.

7.3 Tools and Resources

• Canva, Adobe Express, and other tools provide templates aligned with the social media graphics size cheat sheet.
• Platforms like Hobo.Video offer automated resizing for AI UGC campaigns, saving time while maintaining quality.

8. 2025 Social Media Image Dimensions: Quick Reference Table

This table is a quick lifeline for any social media professional juggling multiple platforms.

9. How to Optimize Images for 2025

• Always upload high-resolution files (JPEG/PNG).
• Maintain aspect ratio to avoid stretching.
• Keep text overlays minimal for better readability.
• For AI influencer marketing, ensure images align with platform algorithms for maximum reach.

10. Summary and Key Takeaways

1. Consistency matters: Align profile and post visuals across platforms.
2. Dimension check: Stick to 2025 updated social media dimensions.
3. Automation helps: Tools like Hobo.Video make resizing and optimization effortless.
4. Mobile first: Most Indian users scroll primarily on smartphones.
5. Test visuals: A/B testing improves engagement metrics.
6. High-resolution wins: Crisp visuals capture attention and increase interaction.

Following this cheat sheet ensures professional, visually appealing, and platform-optimized content across channels.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it delivers end-to-end campaign management designed for brand growth. The platform blends AI with human strategy for maximum ROI.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by brands like Himalaya, Wipro, Symphony, Baidyanath, and the Good Glamm Group.

If you’re a creator who wants real brand collabs, this is where it starts. Sign up now.
Inspired by what you read? Let’s turn ideas into impact. Connect with us and unlock your brand’s next growth chapter 👉 Start here