Ahsaas Channa represents the new face of India’s creator generation — raw, witty, and effortlessly real. She started with FilterCopy sketches, moved to Girls Hostel on Netflix India, and built a massive fanbase through brand collaborations with Nykaa, Lakmé, Amazon MiniTV, and others.What makes her special is her ability to make viewers feel seen. Every post feels like a conversation with a friend. And that’s the secret behind successful relatable content creator campaigns — campaigns that feel real, not rehearsed.

A 2024 report found that 86% of consumersvalue authenticitymore than aesthetics in influencer content. Meanwhile, Statista (2025) reports that over 60% of Indian audiences trust creators over traditional brand ads. If you’re a brand looking to capture that magic, here are ten UGC campaign ideas inspired by Ahsaas Channa’s natural storytelling and genuine style.

1. Everyday Beauty, Real Faces

Ahsaas’s Nykaa collaboration around “Back to College” looks worked because it was simple and believable. She wasn’t showing perfection; she was showing confidence.

1.1 The concept

Ask users to share unfiltered selfies or UGC Videos showing their real skin, their real glow-ups. Encourage them to tag your brand with a hashtag like #RealFacesBy [Brand].

1.2 Why it works

This taps intoauthentic influencer storytellingand promotes unfiltered confidence. Statista data shows that UGC beauty content drives 2x more engagement in India than traditional campaigns.

2. Moments That Feel Like Us

Ahsaas has mastered emotional relatability — heartbreaks, hostel life, friendship chaos. She captures what young India feels daily.

2.1 Campaign strategy

Encourage your audience to share real-life “relatable” moments — chai breaks, bus rides, college fun, or sibling banter. Compile them into short user-generated brand content montages.

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2.2 Why it connects

HubSpot research found emotion-driven storytelling boosts engagement by 70%. When people feel understood, they remember the brand behind it.

3. Style That Speaks You

Ahsaas’s style is personal, not performative — oversized shirts, minimal makeup, confidence without effort.

3.1 Campaign concept

Launch a “Styled by Me” UGC drive. Let followers recreate Ahsaas-inspired looks using your brand’s fashion line.

3.2 What makes it effective

According to Statista (2025), 55% of Gen Z Indians prefer buying from relatable content creator campaigns rather than celebrity ads. Realness drives purchase intent.

4. Small Wins, Big Feels

Ahsaas often posts about small joys — finishing a book, cleaning her desk, making chai. That relatability hits home.

4.1 Campaign idea

Invite followers to share their “mini achievements” with your product using #SmallWinsBigFeels. It could be as simple as nailing a morning routine or finishing an online course.

4.2 Why it resonates

HubSpot found UGC rooted in real-life achievements boosts engagement by 64%. It humanises the brand and fuels authentic creator marketing.

5. From Screen to Self

Her performances in Girls Hostel and Crushed made audiences see themselves in her. Fans often recreate her scenes or dialogues.

5.1 Brand execution

Launch a campaign that lets users reinterpret brand themes in their own way — “from screen to real life.” Invite them to record short UGC clips inspired by everyday experiences.

5.2 AI-powered engagement

Incorporate AI UGC filters, music templates, or effects to make submissions fun. Statista reports interactive UGC formats enjoy 40% higher completion rates in India.

6. Honest Reviews, Honest Voices

Ahsaas’s followers love her because she sounds like a real friend. When she reviews something, it feels genuine.

6.1 Campaign theme

Run a “Real Reviews Challenge.” Encourage customers to post short, unfiltered videos describing their honest experience with your product.

6.2 Why this builds trust

In India, 78% of shoppers rely on peer reviews overbrand-led advertising(Statista, 2025). That’s the power of user-generated brand content — credibility without polish.

7. Relatable Comedy Collabs

Humour is Ahsaas’s strongest weapon. Her sketches about relationships and roommates are funny because they’re familiar.

7.1 Campaign strategy

Collaborate with top influencers in India or micro-creators to create short comic skits that feature your brand naturally. Keep it light, conversational, and fun.

7.2 Results that prove it

HubSpot data shows funny short videos receive 56% more engagement than static posts. Laughter converts because it builds emotional trust.

8. My Story, My Version

Ahsaas’s stories always sound personal — as if she’s letting her followers peek into her real life.

8.1 Campaign idea

Ask users to share their “My Story, My Version” reels or posts showing how your product fits into their everyday journey — from college mornings to weekend plans.

8.2 Why it works

This reflects community-driven marketing ideas. People love contributing to stories they feel part of. When your brand becomes that space, loyalty follows.

9. Festive Feels, Relatable Reels

Whether it’s Diwali décor or Eid sweets, Ahsaas’s festive posts are joyful yet grounded — exactly how most Indians celebrate.

9.1 Campaign direction

RunUGC challengesduring festivals asking audiences to share real celebrations using your brand. Highlight authentic traditions, not staged ones.

9.2 Cultural authenticity matters

Statista (2025) shows that regional or localised UGC campaigns see 33% higher participation in India. Emotional familiarity increases engagement.

10. Creator’s Circle Collaboration

Ahsaas often collaborates with creators like Gaurav Arora and Barkha Singh. She proves that authenticity multiplies when shared.

10.1 Collaboration concept

Bring 5–10 mid-tier creators together for a single themed UGC drive. Let them express one campaign in multiple personal ways.

10.2 Why it’s effective

HubSpot’s 2024 data reveals that co-created influencer campaigns get 2.4x more saves and comments. Collaboration humanises scale — it’s influencer marketing India done right.

11. How to Make Relatable Content Creator Campaigns Work

Running relatable content creator campaigns isn’t just a marketing move — it’s about letting people co-own your story. Here’s how to do it right:

• Keep it human. Don’t over-direct creators. Their natural tone is what sells.
  
• Lead with emotion. The more your content makes people feel, the more they’ll remember.
  
• Reward participation. Recognition and reposts work better than discounts.
  
• Use AI wisely. AI influencer marketing should help you analyse trends, not dictate tone.
  
• Measure engagement. Study which emotions — nostalgia, pride, joy — drive the strongest responses.
  

Key Learnings

• Authenticity drives attention. HubSpot reports that people engage 2–3x more with real creator stories than polished brand ads.
  
• Emotional storytelling lasts longer. Statista data shows a 60% boost in memory retention for emotionally charged content.
  
• UGC fuels trust. Nearly 79% of consumers say user-generated posts influence their purchase decisions more than traditional influencer marketing.
  
• Community builds brand love. Community-driven marketing ideas turn audiences into advocates.
  
• Relatable content is timeless. When people feel represented, they become loyal storytellers.
  

About Hobo.Video

Hobo.Videois India’s best influencer platform, connecting over 2.25 million creators with top brands. It blends creativity and data through AI influencer marketing and authentic storytelling to maximise ROI.

Services include:

• Influencer marketing
  
• UGC content creation
  
• Celebrity and creator collaborations
  
• Product reviews and feedback loops
  
• Marketplace and reputation management
  
• Regional influencer drives
  

Trusted by: Himalaya, Wipro, Symphony, Baidyanath, and the Good Glamm Group.

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